In the fast-paced digital landscape, the ability to effectively search for and find the right photographer is essential. Insights from Google Analytics and Google Ads have shed light on the search patterns of different professionals, revealing key strategies for locating photographers that meet specific requirements.

Press or PR photography image taken by a freelance photographer to support a news or marketing material.

Photo: © Mike Poloway / UNP www.unp.co.uk pictures@unp.co.uk
Phone (+44) 0845 600 7737 / 01943884941 / 07771765646
United National Photographers Ltd.

Targeted Search Strategies for Different Sectors

  • Picture Editors: They often look for ‘Press Photographer’ or ‘Editorial Photographer’, indicating a need for photographers who excel in capturing newsworthy content and editorial-grade images.
  • Public Relations Account Executives: Typically use terms like ‘PR Photographer’ and ‘Freelance Press and PR Photographer’, focusing on photographers skilled in enhancing PR materials and campaigns.
  • Commissioning Editors: They frequently search for terms such as ‘Photo Agency’, ‘Photographic Agency’, or ‘Photography Agency’, signalling a preference for versatile agencies like UNP (United National Photographers) that can manage shoots across various UK locations.

The Benefits of Choosing an Agency Photographer

Opting for an agency photographer brings several advantages. The agency acts as a single point of contact, ensuring consistency, streamlined communication, and efficient management of shoots, especially when coordinating across multiple locations. This approach simplifies logistical complexities and guarantees a high standard of quality.

Understanding the Intersection of Press and PR Photography

In the photography market, there’s a significant overlap between press and PR. Content commissioned for PR purposes often finds its way into press mediums. Therefore, photographers who can cater to both PR and press requirements are invaluable. They must be capable of producing images that serve both immediate PR needs and have the potential to be press-worthy.

Editorial Portrait Photographer - Photography Agency for Editorial Portraits

Photo: ©Victor de Jesus / UNP www.unp.co.uk pictures@unp.co.uk
Phone (+44) 0845 600 7737 / 01943884941 / 07771765646
United National Photographers Ltd.

Key Search Terms for Various Photography Needs

  • General Photography and Agencies: Photo Agency, Picture Agency, Photography Agency, Photographic Agency.
  • Press and News-Related Photography: Press Photography, Press Photographer, News Photographer, Media Coverage Photography, Photojournalism, Photojournalist, Reportage Photography.
  • PR and Event Photography: PR Photography, PR Photographer, Public Relations Photography, Medical, Corporate Event Photography, Corporate Photographer, Event Photography.
  • Specific Types of Photography: Architectural, Marketing, Brand, Promotional, Business Headshots, Product Launches, Editorial, Magazine, Conference, Lifestyle, Fashion Editorial, Editorial Portrait, Storytelling, Creative Content, Photo Essays.
  • Freelance Photography: Freelance Photographer, Freelance Photographer in [Location].
TV unit stills Photographer - Photography Agency for Film and tv listings, Press or PR photography image taken by a freelance photographer to support a news or marketing material.

Photo: ©UNP www.unp.co.uk pictures@unp.co.uk
Phone (+44) 0845 600 7737 / 01943884941 / 07771765646
United National Photographers Ltd.

The UNP Advantage

At UNP, we cater to the diverse needs of our clients with a team of skilled photographers proficient in various specialties, from press and PR to editorial and lifestyle photography. We pride ourselves on matching the right photographer to each project, ensuring results that meet and exceed expectations.

Whether you’re a picture editor, a PR executive, or a commissioning editor, understanding these search trends and utilizing the right keywords will lead you to UNP. Our extensive network and expertise position us as the ideal choice for a wide range of photographic needs across the UK.

Conclusion: Navigating the search for the ideal photographer requires understanding the specific needs of your sector and using the right keywords. With the advantage of an agency like UNP, you can find photographers who not only meet your specific needs but also bring a level of professionalism and quality that stands out in the industry.

 

As I, Hamlet, the managing director of United National Photographers, sit here in the vast quiet of our office, I’m reminded that the pulse of our photo agency lies not within these walls today, but out there with our freelance photographers. They are the ones out in the field, lenses at the ready, capturing moments for press and PR that keep the heart of our enterprise beating. Our editorial team, the unsung heroes who usually curate these captured slices of life, have momentarily traded their critical eye for the thrill of the Black Friday hunt.
Press or PR photography image taken by a freelance photographer to support a news or marketing material.

©UNP www.unp.co.uk 0845 600 7737 Press or PR photography image taken by a freelance photographer to support a news or marketing material.

Hence, with our freelancers diligently working on commissions, our editorial staff has granted themselves a reprieve – a lunch hour stretched into an afternoon, perhaps even a day for some, to navigate the sea of sales. “Shop till you drop,” they said, a mantra for the day, leaving their usual posts for the promise of once-a-year deals. It’s an unusual quiet that’s settled over UNP – a calm sea after a bustling storm of activity.
I remain, the sole guardian of this silent sanctum, musing over the dedication of our field photographers who continue the work uninterrupted, their commitment unwavering even as the retail world turns upside down with discounts and deals. Perhaps next year, we at UNP might just ride the wave of Black Friday, offering our own deals. But for now, I await the return of my team, eager to hear of their exploits and to welcome back the familiar symphony of our bustling office life.

Introduction

In the fast-paced realm of photography, addressing diverse photographic needs can be a complex task, particularly when faced with national coverage requirements, tight deadlines, and the necessity for uniform quality. UNP.co.uk emerges as a standout photography agency, providing an extensive network of skilled freelance photographers across the UK. This blog highlights how UNP.co.uk adeptly tackles common challenges encountered by businesses and organizations in their photographic endeavors.

This collection showcases the high-quality, professional photography commissioned by NatWest Bank, highlighting their branches across various UK cities. These images, captured by UNP's talented network of photographers, reflect the bank's commitment to excellence and customer service. Each photograph tells a story of local presence, with friendly faces and welcoming environments that resonate with NatWest's brand values. From the crisp uniforms in Newcastle under Lyme to the engaging employee portraits in Canary Wharf, the attention to detail and consistent branding unify the series, demonstrating UNP's ability to deliver exceptional photographic services for nationwide campaigns.

This collection showcases the high-quality, professional photography commissioned by NatWest Bank, highlighting their branches across various UK cities. These images, captured by UNP’s talented network of photographers, reflect the bank’s commitment to excellence and customer service. Each photograph tells a story of local presence, with friendly faces and welcoming environments that resonate with NatWest’s brand values. From the crisp uniforms in Newcastle under Lyme to the engaging employee portraits in Canary Wharf, the attention to detail and consistent branding unify the series, demonstrating UNP’s ability to deliver exceptional photographic services for nationwide campaigns.
©UNP www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 07771765646
United National Photographers Ltd. Photo Agency: Freelance Solution to Your Nationwide Photography

The Challenges and UNP’s Solutions

This vibrant series of photographs perfectly encapsulates Parcelforce's dedication to connecting communities across the UK, as seen through the lens of UNP's talented photographers in various cities. Each image showcases the reliable and friendly face of Parcelforce's service, from the scenic backdrop of Inverness to the urban hub of Manchester. UNP's photographers have skillfully captured the essence of Parcelforce's nationwide campaign, highlighting both the scope of their delivery network and the commitment of their staff. The quality of photography provided by UNP for this campaign not only enhances Parcelforce's brand image but also underlines the breadth of UNP's photographic capabilities across the country.

This vibrant series of photographs perfectly encapsulates Parcelforce’s dedication to connecting communities across the UK, as seen through the lens of UNP’s talented photographers in various cities. Each image showcases the reliable and friendly face of Parcelforce’s service, from the scenic backdrop of Inverness to the urban hub of Manchester. UNP’s photographers have skillfully captured the essence of Parcelforce’s nationwide campaign, highlighting both the scope of their delivery network and the commitment of their staff. The quality of photography provided by UNP for this campaign not only enhances Parcelforce’s brand image but also underlines the breadth of UNP’s photographic capabilities across the country.
©UNP www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 07771765646
United National Photographers Ltd. Photo Agency: Freelance Solution to Your Nationwide Photography

  • Nationwide Coverage, Streamlined Service Coordinating campaigns or events across various locations brings logistical challenges. UNP.co.uk’s national coverage ensures efficient management and consistent quality, simplifying the process and eliminating the difficulties of liaising with numerous freelance photographers.
The vivid collection of photographs here vividly captures the festive spirit embodied by Aldi's Christmas mascot, Kevin the Carrot, through a series of engaging store scenes across the UK. The images, artfully taken by UNP's widespread team of photographers, showcase the mascot's journey from Longridge to Llansamlet, delighting customers and bringing seasonal joy. Each picture reflects the charm and enthusiasm of the campaign, with the vibrant colors and dynamic compositions highlighting the festive atmosphere within Aldi stores. This series not only promotes the brand's holiday cheer but also exemplifies UNP's commitment to delivering high-quality, creative photography that resonates with clients' promotional needs.

The vivid collection of photographs here vividly captures the festive spirit embodied by Aldi’s Christmas mascot, Kevin the Carrot, through a series of engaging store scenes across the UK. The images, artfully taken by UNP’s widespread team of photographers, showcase the mascot’s journey from Longridge to Llansamlet, delighting customers and bringing seasonal joy. Each picture reflects the charm and enthusiasm of the campaign, with the vibrant colors and dynamic compositions highlighting the festive atmosphere within Aldi stores. This series not only promotes the brand’s holiday cheer but also exemplifies UNP’s commitment to delivering high-quality, creative photography that resonates with clients’ promotional needs.
©UNP www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 07771765646
United National Photographers Ltd. Photo Agency: Freelance Solution to Your Nationwide Photography

This photo collection is a testament to the Co-op's vibrant community engagement during the launch of their new stores across the UK, captured by UNP's skilled photographers stationed in diverse locales. The images exude warmth and local charm, featuring jubilant staff members celebrating milestones and community support. Each photograph, whether it's the one from Leeds with baked goods or the ceremonial cheque presentation in Eccleshall, reflects a moment of joy and connection, underlining the Co-op's commitment to community values. UNP's ability to provide such high-caliber, resonant photography underscores their expertise in executing comprehensive, nationwide photographic campaigns.

This photo collection is a testament to the Co-op’s vibrant community engagement during the launch of their new stores across the UK, captured by UNP’s skilled photographers stationed in diverse locales. The images exude warmth and local charm, featuring jubilant staff members celebrating milestones and community support. Each photograph, whether it’s the one from Leeds with baked goods or the ceremonial cheque presentation in Eccleshall, reflects a moment of joy and connection, underlining the Co-op’s commitment to community values. UNP’s ability to provide such high-caliber, resonant photography underscores their expertise in executing comprehensive, nationwide photographic campaigns.
©UNP www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 07771765646
United National Photographers Ltd. Photo Agency: Freelance Solution to Your Nationwide Photography

The series of photos for Morrison's "Let's Grow" campaign, which champions the supermarket's initiative to help local schools across the UK cultivate their own gardens, has been brilliantly captured by UNP's talented network of photographers. Each image vividly portrays the enthusiasm and community spirit fostered by the campaign, from the bustling streets of Edinburgh to the engaged students in Horsell. These high-quality photographs not only document the joyful participation of students and educators but also highlight Morrison's investment in local communities and sustainability. UNP's photographers, with their national reach, have skillfully encapsulated the essence of this green-fingered campaign.

The series of photos for Morrison’s “Let’s Grow” campaign, which champions the supermarket’s initiative to help local schools across the UK cultivate their own gardens, has been brilliantly captured by UNP’s talented network of photographers. Each image vividly portrays the enthusiasm and community spirit fostered by the campaign, from the bustling streets of Edinburgh to the engaged students in Horsell. These high-quality photographs not only document the joyful participation of students and educators but also highlight Morrison’s investment in local communities and sustainability. UNP’s photographers, with their national reach, have skillfully encapsulated the essence of this green-fingered campaign.
©UNP www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 07771765646
United National Photographers Ltd. Photo Agency: Freelance Solution to Your Nationwide Photography

This image represents a series of professional photographs taken for Sainsbury's supermarket to showcase the positive relationships between managers and colleagues across various locations in the United Kingdom. The photos feature pairs or small groups of employees engaging in conversation, embodying the collaborative spirit of the company's workforce. Each photo is taken against a backdrop that includes the Sainsbury's logo and a welcoming "hello," reinforcing the brand's friendly and approachable image. The photography captures the essence of teamwork and leadership within the diverse settings of Sainsbury's stores, from Bridgend to High Wycombe, and from Rugby to Bodmin. The strategic placement of the subjects in front of the store's branding serves to emphasize the consistent and unified presence of Sainsbury's across the country. The lighting and composition of each photo are meticulously executed, providing a polished and professional look that speaks to the high standards of both Sainsbury's and the commissioned photographers. The images are not just mere representations of individual stores; they are a testament to the nationwide community and culture fostered by Sainsbury's. These photographs, delivered by the photographers of UNP, demonstrate the value of high-quality visual storytelling in corporate branding. They capture more than just the physical likeness of the employees; they convey a message of unity, professionalism, and the warmth of human connection within the corporate environment, aligning perfectly with the client's vision for this national campaign.

This image represents a series of professional photographs taken for Sainsbury’s supermarket to showcase the positive relationships between managers and colleagues across various locations in the United Kingdom. The photos feature pairs or small groups of employees engaging in conversation, embodying the collaborative spirit of the company’s workforce. Each photo is taken against a backdrop that includes the Sainsbury’s logo and a welcoming “hello,” reinforcing the brand’s friendly and approachable image.
The photography captures the essence of teamwork and leadership within the diverse settings of Sainsbury’s stores, from Bridgend to High Wycombe, and from Rugby to Bodmin. The strategic placement of the subjects in front of the store’s branding serves to emphasize the consistent and unified presence of Sainsbury’s across the country.
These photographs, delivered by the photographers of UNP, demonstrate the value of high-quality visual storytelling in corporate branding. They capture more than just the physical likeness of the employees; they convey a message of unity, professionalism, and the warmth of human connection within the corporate environment, aligning perfectly with the client’s vision for this national campaign.
©UNP www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 07771765646
United National Photographers Ltd. Photo Agency: Freelance Solution to Your Nationwide Photography

This collection of photographs is a visual narrative of Tesco's recently refurbished stores across the United Kingdom, as captured by the professional photographers from UNP. Each image spotlights the modern facades and sleek designs that mark the new look of Tesco's branches, from the bustling Regent Street to the community-centric Evington location, the urban landscape of Bradford, and beyond. In Bognor Regis and Felpham, the photos highlight the welcoming glow of Tesco's storefronts, inviting customers into a renewed shopping experience. Meanwhile, the Tesco on Tooley Street, London, stands out with its contemporary architecture, reflecting the brand's commitment to maintaining its presence in both traditional and modern settings. The clear skies and well-composed perspectives in each photograph emphasize the accessibility and convenience that Tesco aims to provide its customers, regardless of location. The images are more than just a display of new buildings; they communicate Tesco's dedication to being a cornerstone of everyday life across the country. These photographs, delivered to the client, are not just a testament to the photographers' ability to capture structures but also their skill in conveying the essence of Tesco's brand identity: fresh, forward-looking, and customer-focused. The quality of the photography is apparent in the attention to detail, the balancing of light and shadows, and the careful framing that presents each store in its best light.

This collection of photographs is a visual narrative of Tesco’s recently refurbished stores across the United Kingdom, as captured by the professional photographers from UNP. Each image spotlights the modern facades and sleek designs that mark the new look of Tesco’s branches, from the bustling Regent Street to the community-centric Evington location, the urban landscape of Bradford, and beyond.
In Bognor Regis and Felpham, the photos highlight the welcoming glow of Tesco’s storefronts, inviting customers into a renewed shopping experience. Meanwhile, the Tesco on Tooley Street, London, stands out with its contemporary architecture, reflecting the brand’s commitment to maintaining its presence in both traditional and modern settings.
The clear skies and well-composed perspectives in each photograph emphasize the accessibility and convenience that Tesco aims to provide its customers, regardless of location. The images are more than just a display of new buildings; they communicate Tesco’s dedication to being a cornerstone of everyday life across the country.
These photographs, delivered to the client, are not just a testament to the photographers’ ability to capture structures but also their skill in conveying the essence of Tesco’s brand identity: fresh, forward-looking, and customer-focused. The quality of the photography is apparent in the attention to detail, the balancing of light and shadows, and the careful framing that presents each store in its best light.
©UNP www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 07771765646
United National Photographers Ltd. Photo Agency: Freelance Solution to Your Nationwide Photography

The photo presents a professional and engaging series for ASDA's 'Managers Campaign', depicting store managers from various locations across the UK, each portrayed in front of their respective stores. The images have been expertly crafted to capture the individuality and leadership qualities of each manager, reflecting the human face behind ASDA's operations in communities from Wolverton to North Shield, Leek to Leeds, Coseley to Balby. These photographs, with their clear focus and bright, approachable subjects, are perfect for press releases intended to connect with local news and media outlets. They portray each manager with confidence and pride, positioned prominently before the familiar green branding of ASDA Supermarket, signaling a personal touch to the corporate image. The photographers from UNP have ensured that each image conveys professionalism and warmth, aligning with the campaign’s intent to highlight the leadership that drives each store's success. With their high-resolution clarity and well-balanced composition, these photos serve not only as valuable press material but also as a testament to the community-centric ethos that ASDA embodies. Delivered to the client for a strategic communications initiative, the series demonstrates the power of quality photography to tell a compelling story—here, the narrative of dedicated individuals leading their teams in service of the broader community.

The photo presents a professional and engaging series for ASDA’s ‘Managers Campaign’, depicting store managers from various locations across the UK, each portrayed in front of their respective stores. The images have been expertly crafted to capture the individuality and leadership qualities of each manager, reflecting the human face behind ASDA’s operations in communities from Wolverton to North Shield, Leek to Leeds, Coseley to Balby.
These photographs, with their clear focus and bright, approachable subjects, are perfect for press releases intended to connect with local news and media outlets. They portray each manager with confidence and pride, positioned prominently before the familiar green branding of ASDA Supermarket, signaling a personal touch to the corporate image.
The photographers from UNP have ensured that each image conveys professionalism and warmth, aligning with the campaign’s intent to highlight the leadership that drives each store’s success. With their high-resolution clarity and well-balanced composition, these photos serve not only as valuable press material but also as a testament to the community-centric ethos that ASDA embodies.
Delivered to the client for a strategic communications initiative, the series demonstrates the power of quality photography to tell a compelling story—here, the narrative of dedicated individuals leading their teams in service of the broader community.
©UNP www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 07771765646
United National Photographers Ltd. Photo Agency: Freelance Solution to Your Nationwide Photography

 

 

  • Transparent Pricing, No Unexpected Expenses UNP.co.uk’s clear fee structure, comprising an all-inclusive hourly rate, guards against the unpredicted costs often associated with individual freelance photographers.
  • Effortless Communication, Precise Execution The structured approach of our photo agency means clients need to brief only once, with UNP’s team taking over to ensure efficient and precise execution, freeing clients to concentrate on their primary tasks.
  • Brand Consistency Across Projects Maintaining a uniform look in various projects is vital for brand identity. As a photography agency, UNP.co.uk guarantees that each photo aligns with your brand’s guidelines, delivering a coherent visual narrative.
  • Quick Turnaround for Urgent Needs In urgent scenarios requiring rapid responses, UNP.co.uk’s widespread network of freelance photographers ensures swift delivery, meeting tight deadlines without compromising quality.
This collection showcases a series of vibrant and engaging photographs from a UK-wide campaign by Lindt Master Chocolatiers, capturing the essence of customer service and employee interaction across their British stores. The images feature joyful moments between staff and customers, as well as staff in candid teamwork, all set against the inviting backdrop of Lindt's elegant branding. From the heartwarming smiles of a family in Gloucester to the delighted face of a face-painted child in London, each photograph tells a unique story of the Lindt experience. In Leeds, colleagues share a laugh, illustrating the friendly atmosphere Lindt is known for, while in Liverpool, the focus is on sharing the brand's signature chocolates with customers, symbolizing generosity and warmth. The Bridgend and Glasgow images underscore the community and connection fostered by Lindt in their stores, depicting employees presenting their products with pride. These photographs are not just snapshots; they are the visual narrative of Lindt's commitment to excellence in every interaction. Crafted by the skilled photographers from UNP, each image in this series is a testament to the high-quality results that come from understanding a client's brand and message. The attention to detail, from lighting to composition, ensures that every photograph resonates with the campaign's objectives, delivering more than just aesthetics but a sense of the Lindt experience in every city.

This collection showcases a series of vibrant and engaging photographs from a UK-wide campaign by Lindt Master Chocolatiers, capturing the essence of customer service and employee interaction across their British stores. The images feature joyful moments between staff and customers, as well as staff in candid teamwork, all set against the inviting backdrop of Lindt’s elegant branding.
From the heartwarming smiles of a family in Gloucester to the delighted face of a face-painted child in London, each photograph tells a unique story of the Lindt experience. In Leeds, colleagues share a laugh, illustrating the friendly atmosphere Lindt is known for, while in Liverpool, the focus is on sharing the brand’s signature chocolates with customers, symbolizing generosity and warmth.
The Bridgend and Glasgow images underscore the community and connection fostered by Lindt in their stores, depicting employees presenting their products with pride. These photographs are not just snapshots; they are the visual narrative of Lindt’s commitment to excellence in every interaction.
Crafted by the skilled photographers from UNP, each image in this series is a testament to the high-quality results that come from understanding a client’s brand and message. The attention to detail, from lighting to composition, ensures that every photograph resonates with the campaign’s objectives, delivering more than just aesthetics but a sense of the Lindt experience in every city.
©UNP www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 07771765646
United National Photographers Ltd. Photo Agency: Freelance Solution to Your Nationwide Photography

Conclusion

As a versatile and dependable photography agency, UNP.co.uk excels in handling a variety of requirements, from national campaigns to last-minute tasks. Their proficiency in delivering uniform quality, efficient coordination, and straightforward pricing positions them as an ideal partner for businesses in search of professional photographic services across the UK.

This image is a collage from a nationwide campaign by McCarthy & Stone, featuring the celebrated Olympic gold medallist Dame Mary Peters. The photographs depict the grand openings of new home schemes across various UK cities, capturing the moments of ribbon-cutting ceremonies with Dame Mary Peters as the guest of honor. Each photo represents a unique location—from Eastleigh to Whitley Bay, Manchester to Littlehampton, Luton to Saffron Walden—highlighting the expansive reach of McCarthy & Stone's developments. The images show Dame Mary Peters, alongside staff and residents, all sharing in the celebration of new beginnings and community. The quality of the photography is evident in the composition and the joyful expressions captured in these milestone events, all emblematic of new opportunities and the esteemed legacy of Dame Mary Peters. The photographers from UNP have skillfully encapsulated the enthusiasm and prestige of each opening, delivering a series of images that resonate with the spirit of the occasion and the values of McCarthy & Stone. The careful attention to detail, lighting, and timing in these photographs ensures that the client's vision of commemorating these special events is realized. They not only document significant moments but also convey the sense of pride and accomplishment that McCarthy & Stone instills in its communities across the country.

This image is a collage from a nationwide campaign by McCarthy & Stone, featuring the celebrated Olympic gold medallist Dame Mary Peters. The photographs depict the grand openings of new home schemes across various UK cities, capturing the moments of ribbon-cutting ceremonies with Dame Mary Peters as the guest of honor.
Each photo represents a unique location—from Eastleigh to Whitley Bay, Manchester to Littlehampton, Luton to Saffron Walden—highlighting the expansive reach of McCarthy & Stone’s developments. The images show Dame Mary Peters, alongside staff and residents, all sharing in the celebration of new beginnings and community.
The quality of the photography is evident in the composition and the joyful expressions captured in these milestone events, all emblematic of new opportunities and the esteemed legacy of Dame Mary Peters. The photographers from UNP have skillfully encapsulated the enthusiasm and prestige of each opening, delivering a series of images that resonate with the spirit of the occasion and the values of McCarthy & Stone.
The careful attention to detail, lighting, and timing in these photographs ensures that the client’s vision of commemorating these special events is realized. They not only document significant moments but also convey the sense of pride and accomplishment that McCarthy & Stone instills in its communities across the country.
©UNP www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 07771765646
United National Photographers Ltd. Photo Agency: Freelance Solution to Your Nationwide Photography

Call to Action

Looking to streamline your photographic needs with expert assistance? Contact UNP.co.uk for a consultation and discover professional, hassle-free photography services tailored to your unique requirements.

When UNP commissioned freelance photographer Mark Bickerdike to cover Prime Minister Rishi Sunak’s visit to RAFA Kidz Leeming, it was more than a routine assignment. This event at the RAF station near Northallerton was a unique convergence of high-profile political presence, military family life, and the nuanced world of press photography.

Press or PR photography image taken by a freelance photographer to support a news or marketing material.

Sedgefield, United Kingdom. Prime Minister Rishi Sunak North Yorkshire Visit. Prime Minister Rishi Sunak visiting the RAFA Kidz Nursery at RAF Leeming, North Yorkshire.
Photo: ©Mark Bickerdike / UNP www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 01943884941 / 07771765646
United National Photographers Ltd.

The photographic agency UNP and freelance photographer Mark Bickerdike expressed great satisfaction upon discovering that Prime Minister Rishi Sunak used their photographs on his official website. This recognition not only highlighted the quality of their work but also the importance of press and PR photography in conveying significant public events. During his visit to RAFA Kidz Leeming, Prime Minister Sunak engaged with children of military personnel and key nursery workers, immersing himself in the activities and facilities that make the nursery a cornerstone of support for RAF families. His participation in play activities and his visit to the Kidz Club facilities, as captured in Bickerdike’s photographs, were prominently featured, illustrating the day’s events and the nursery’s vital role in the community

RAFA Kidz Leeming, a childcare facility dedicated to serving the families of military personnel, was celebrating its one-year anniversary. The facility, known for its comprehensive childcare services, including wraparound care and support for children with special educational needs, was the backdrop for this significant visit.

For a news photographer like Bickerdike, the event presented both challenges and opportunities. The presence of the Prime Minister at a sensitive military location meant heightened security. Capturing the essence of the visit, while navigating these constraints, required not just technical skill but also a keen sense of timing and perspective.

Press or PR photography image taken by a freelance photographer to support a news or marketing material.

Sedgefield, United Kingdom. Prime Minister Rishi Sunak North Yorkshire Visit. Prime Minister Rishi Sunak visiting the RAFA Kidz Nursery at RAF Leeming, North Yorkshire.
Photo: ©Mark Bickerdike / UNP www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 01943884941 / 07771765646
United National Photographers Ltd.

Mark Bickerdike’s lens focused on various facets of the day. From the Prime Minister’s interactions with the children and nursery staff to his engagement with RAF Association representatives, each photograph told a story. The essence of media coverage photography is not just about capturing a moment but about telling the story behind it.

Nick Bunting, Secretary General for the Royal Air Forces Association, highlighted the importance of RAFA Kidz in his speech. Bickerdike’s photographs captured these earnest moments, emphasizing the nursery’s role in addressing the childcare needs of RAF families.

Press or PR photography image taken by a freelance photographer to support a news or marketing material.

Sedgefield, United Kingdom. Prime Minister Rishi Sunak North Yorkshire Visit. Prime Minister Rishi Sunak visiting the RAFA Kidz Nursery at RAF Leeming, North Yorkshire.
Photo: ©Mark Bickerdike / UNP www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 01943884941
Photo: ©Marke Bickerdike / UNP www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 01943884941 / 07771765646
United National Photographers Ltd.

The Prime Minister’s visit was more than a ceremonial appearance; it was a nod to the Government’s commitment to supporting service families. Mark’s photography underscored this narrative, showcasing moments of genuine interaction and the Prime Minister’s acknowledgment of the RAF community’s contributions and challenges.

As a freelance photographer, Bickerdike’s role was crucial in conveying the essence of this event to a broader audience. His images needed to transcend the typical press coverage and resonate with both the immediate community at RAF Leeming and the wider public.

Press or PR photography image taken by a freelance photographer to support a news or marketing material.

Sedgefield, United Kingdom. Prime Minister Rishi Sunak North Yorkshire Visit. Prime Minister Rishi Sunak visiting the RAFA Kidz Nursery at RAF Leeming, North Yorkshire.
Photo: ©Mark Bickerdike / UNP www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 01943884941 / 07771765646
United National Photographers Ltd.

In the world of press and news photography, events like these are not just assignments; they are a testament to the photographer’s ability to weave a narrative through images. Mark Bickerdike’s work at RAFA Kidz Leeming exemplified this, blending the elements of news, emotion, and storytelling into a compelling visual narrative.

The photographs not only documented this important visit but also highlighted the facility’s crucial role in providing comprehensive childcare and support to military families, as noted by Cobseo, the Confederation of Service Charities.

This coverage by Mark Bickerdike for UNP highlights the crucial role of freelance and press photographers in documenting significant moments and bringing them to the forefront of public awareness.

Press or PR photography image taken by a freelance photographer to support a news or marketing material.

Sedgefield, United Kingdom. Prime Minister Rishi Sunak North Yorkshire Visit. Prime Minister Rishi Sunak visiting the RAFA Kidz Nursery at RAF Leeming, North Yorkshire.
Photo: ©Marke Bickerdike / UNP www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 01943884941 / 07771765646
United National Photographers Ltd.

For more on this story and to view the photographic coverage, visit www.unp.co.uk.

Introduction: Black Friday, a globally recognized shopping phenomenon, has firmly established its presence in the UK. This year, Amazon UK will launch its Black Friday Week at the stroke of midnight on 17th November, keeping the excitement alive until the evening of 27th November. United National Photographers (UNP), with their team of adept freelance photographers, have been documenting for many years this bustling period at Amazon’s fulfillment and distribution centers across the UK.

Press or PR photography image taken by a freelance photographer to support a news or marketing material.

Photo: ©Fabio De Paola/UNP
Amazon MAN4 centre in Chesterfield on Peak Fun Black Friday
www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 01943884941 / 07771765646
United National Photographers Ltd.

The Evolution of Black Friday in the UK: In the UK, Black Friday, extending from 17th to 27th November, is no longer just a day but an 11-day retail event. It marks the beginning of the holiday shopping season, with retailers like Amazon offering significant discounts and promotions. This extended period allows consumers to take advantage of great deals over a more extended timeframe.

Press or PR photography image taken by a freelance photographer to support a news or marketing material.

Photo: © John Millard/UNP
Amazon Fulfilment Centre in Sunderland on Black Friday.
www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 01943884941 / 07771765646
United National Photographers Ltd.

The Role of Photography in Black Friday: Over the years, UNP’s freelance photographers have been capturing the vibrancy and intensity of Black Friday at Amazon’s UK centers. These images are integral to various marketing and PR initiatives, offering a behind-the-scenes look at the preparations and hard work involved in ensuring a successful shopping event.

Press or PR photography image taken by a freelance photographer to support a news or marketing material.

Photo: ©Adam Fradgley / UNP
Amazon DOX2 – Banbury – Black Friday
www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 01943884941 / 07771765646
United National Photographers Ltd.

Amazon’s Black Friday Week Kick-off: Amazon is set to commence Black Friday Week at 00.01am GMT on 17th November, with new deals being introduced daily until 11.59pm GMT on 27th November. This shopping extravaganza will feature Amazon’s best prices of the year on a diverse range of products, from homeware and electronics to health and beauty items, coupled with fast and convenient delivery options.

Press or PR photography image taken by a freelance photographer to support a news or marketing material.

Photo: ©James Newell / UNP
Amazon Hedge End Black Friday
www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 01943884941 / 07771765646
United National Photographers Ltd.

Highlighting Top Brands and Deals: This year, shoppers can expect Amazon’s lowest prices on a variety of top brands, including Ninja, Braun, ghd, and Amazon’s own devices like Kindle. These offers represent the best value of the year, making it an ideal time for consumers to purchase high-quality products at significantly reduced prices.

Press or PR photography image taken by a freelance photographer to support a news or marketing material.

Photo: ©Aaron McCracken / UNP
Amazon Belfast, ahead of Black Friday.
www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 01943884941 / 07771765646
United National Photographers Ltd.

Local Photographers, Nationwide Impact: UNP leverages local freelance photographers located near Amazon’s fulfillment centers throughout the UK and Northern Ireland. This strategy ensures comprehensive coverage of the event, highlighting the scale and efficiency of Amazon’s operations and the people who drive it.

Press or PR photography image taken by a freelance photographer to support a news or marketing material.

Photo: ©Lee Boswell / UNP
Amazon Delivery Station, Leyland, ahead of Black Friday.
www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 01943884941 / 07771765646
United National Photographers Ltd.

Capturing the Human Aspect: A focal point of UNP’s photography is the portrayal of Amazon associates. These images showcase the enthusiasm and dedication of the staff as they handle the increased demand during Black Friday, providing a human touch to the vast logistical operations.

Press or PR photography image taken by a freelance photographer to support a news or marketing material.

Photo: ©Fabio De Paola/UNP
Amazon MAN4 centre in Chesterfield on Peak Fun Black Friday
www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 01943884941 / 07771765646
United National Photographers Ltd.

Conclusion: The collaboration between Amazon UK and UNP for Black Friday underscores the importance of visual storytelling in capturing and communicating the essence of such a significant retail event. As consumers eagerly anticipate the upcoming deals, the contribution of freelance photographers in documenting this period remains indispensable, offering insights into the excitement, hard work, and evolving dynamics of retail in the UK.

Press or PR photography image taken by a freelance photographer to support a news or marketing material.

Photo: ©Mark Bickerdike / UNP
Amazon LBA2 in Doncaster, ahead of Black Friday.
www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 01943884941 / 07771765646
United National Photographers Ltd.

Keywords:

United National Photographers (UNP) stands as a beacon of excellence in freelance photography, offering an unmatched blend of press, PR, and editorial photography services. With a network that stretches across the United Kingdom, including Great Britain, Northern Ireland, as well as RoI,  UNP’s team of 65 experienced photographers ensures that no moment goes uncaptured, no matter where it unfolds.

Image is of unp_area_coverage_freelance_photographers_map_uk_photo_agency

In summary, this photo is a rich tapestry of skills, equipment, and objectives, harmoniously coalescing to document and shape the narrative of the event. It is a testament to the multifaceted world of photography, where the press photographer, news photographer, PR photographer, and their respective disciplines of media coverage photography, event photography, and public relations photography converge to create a compelling visual story.

Our Extensive Coverage

UNP is proud to offer services in numerous locations across the UK. Our coverage includes, but is not limited to, the following areas:

Region Towns/Cities
Scotland Aberdeen, Dundee, Edinburgh, Fort William, Glasgow, Inverness
Northern Ireland Belfast, Derry
England – North Bradford, Carlisle, Hull, Leeds, Liverpool, Manchester, Newcastle, Sheffield, York
England – Midlands Birmingham, Derby, Leicester, Lincoln, Nottingham, Oxford, Worcester
England – South Bodmin, Bournemouth, Brighton, Bristol, Cambridge, Canterbury, Exeter, London, Plymouth, Portsmouth, Southampton
Wales Cardiff, Swansea, Wrexham
Others Isle of Wight, Jersey

Our Services

At UNP, we specialize in a variety of photography services, ensuring that we meet the diverse needs of our clients. Our expertise includes:

  • Press and News Photography: Capturing the essence of every story.
  • PR and Corporate Event Photography: Enhancing your brand’s image.
  • Editorial and Magazine Photography: Bringing narratives to life through visuals.
  • Photojournalism: Documenting events with a keen eye for detail.
  • Event and Reportage Photography: Capturing the spirit of every event.
  • Creative Content and Storytelling Photography: Crafting visual narratives for your brand.

Contact Us

Our team is ready to go the extra mile for your photographic needs. Whether your project is within the areas listed or just outside, we strive to accommodate your requirements. Contact us now for more information and to discuss how we can bring your vision to life through our lens.

PR pgotographers images, from a PR photography perspective, tell a story and capture moments that can connect with audiences on an emotional level, promoting the ideas of freshness, nature, and well-being.

Photo: © Mark Bickerdike / UNP 0845 600 7737 www.unp.co.uk
Commissioned by Dobbies Garden Centres for press, PR and marketing, social media, print and digital use.
https://www.dobbies.com
United National Photographers Ltd.

A Comprehensive Guide for PR Account Managers and Communication Professionals, but also for students and apprentices studying photography at colleges and universities around the world, Inspired by UNP’s Expertise

PR pgotographers images, from a PR photography perspective, tell a story and capture moments that can connect with audiences on an emotional level, promoting the ideas of freshness, nature, and well-being.

Photo: © Mark Bickerdike / UNP 0845 600 7737 www.unp.co.uk
Commissioned by Dobbies Garden Centres for press, PR and marketing, social media, print and digital use.
https://www.dobbies.com
United National Photographers Ltd.

Introduction: “An image speaks ten thousand words” – this timeless phrase is foundational in the world of Public Relations (PR). We at UNP, leader in PR Photography, present this guide to help PR account managers, marketing, and communication professionals leverage exceptional imagery for successful campaigns.

Section 1: The Power of PR Photography

PR pgotographers images, from a PR photography perspective, tell a story and capture moments that can connect with audiences on an emotional level, promoting the ideas of freshness, nature, and well-being.

Photo: © Mark Bickerdike / UNP 0845 600 7737 www.unp.co.uk
Commissioned by Dobbies Garden Centres for press, PR and marketing, social media, print and digital use.
https://www.dobbies.com
United National Photographers Ltd.

1.1 Why Invest in High-Quality Images?

  • Success and Failure: As UNP emphasizes, photography is a visual language. High-resolution, captivating images tell your story more effectively than words alone, ensuring your campaigns resonate and engage.

1.2 Photography as a Resource

  • Your brand’s image is paramount. Regardless of business size, allocating budget and resources for top-quality photography is crucial. UNP’s extensive portfolio demonstrates how impactful images enhance visibility across various media channels, social platforms, and your website.

Section 2: Choosing the Right PR Photographer

PR pgotographers images, from a PR photography perspective, tell a story and capture moments that can connect with audiences on an emotional level, promoting the ideas of freshness, nature, and well-being.

Photo: © Mark Bickerdike / UNP 0845 600 7737 www.unp.co.uk
Commissioned by Dobbies Garden Centres for press, PR and marketing, social media, print and digital use.
https://www.dobbies.com
United National Photographers Ltd.

2.1 The Importance of Professionalism

  • UNP’s team of skilled photographers underscores the importance of quality in PR imagery. Investing in experienced professionals guarantees that your visuals align with your brand’s message and values.

2.2 Building Long-Term Relationships

  • A reliable photographer becomes an invaluable asset to your PR efforts. Following UNP’s example, cultivate long-lasting partnerships with photographers who understand your brand, ensuring consistency and potentially favorable long-term rates.

Section 3: Crafting the Perfect Brief

3.1 The Role of a Clear Brief

PR pgotographers images, from a PR photography perspective, tell a story and capture moments that can connect with audiences on an emotional level, promoting the ideas of freshness, nature, and well-being.

Photo: © Mark Bickerdike / UNP 0845 600 7737 www.unp.co.uk
Commissioned by Dobbies Garden Centres for press, PR and marketing, social media, print and digital use.
https://www.dobbies.com
United National Photographers Ltd.

  • A clear, comprehensive brief is a non-negotiable for successful PR photography. It sets the stage for the shoot, ensuring the photographer captures your vision accurately.

3.2 Collaborative Efforts

  • Engage in a creative dialogue with your PR photographer, much like UNP’s approach to client collaboration. This ensures a mutual understanding of objectives, themes, and the overall narrative of the campaign.

Section 4: Navigating News Media Photography

4.1 Understanding the Differences

  • Recognizing the distinction between PR and news photographers is crucial. PR photographers thrive on detailed briefs, whereas news photographers, immersed in media stories, require a more flexible approach.

4.2 The Advantage of Experience

  • A commercial photographer with a background in media, like those at UNP, brings invaluable experience, ensuring your PR photos meet stringent media standards.

Section 5: Attention to Detail

5.1 Ensuring Technical Accuracy

  • Adhere to best practices in image sizing and resolution, as UNP consistently does in their work. Ensure your images are print-ready, maintaining a minimum of 300 DPI for optimal quality.

5.2 Group Photos: Best Practices

  • Mastering group photography demands attention to positioning, focus, and group dynamics. Whether you’re behind the camera or working with a seasoned PR photographer, these elements are essential for a successful shot.

Section 6: Maintaining High Standards

6.1 Developing a Critical Eye

  • Uphold the highest standards in PR photography by consistently evaluating and critiquing your visual content. As UNP’s portfolio exemplifies, attention to detail before, during, and after the shoot is key to impactful imagery.

6.2 The Limitations of Editing

  • While tools like Adobe Lightroom offer robust editing capabilities, they cannot correct every issue. Ensuring optimal lighting and composition during the shoot is paramount, a practice consistently upheld by UNP’s professionals.

Conclusion: Harnessing the power of PR photography transforms your campaigns, making your stories not just seen, but felt. Inspired by UNP’s expertise, this guide aims to equip PR account managers, marketing, and communication professionals with the knowledge and tools to create visually compelling narratives.

It’s crucial to highlight that UNP not only excels in producing high-quality imagery but also sets a standard in adhering to legal and ethical practices. They comply with and respect ©Copyright, GDPR, Moral Rights, and Intellectual Property, ensuring that every piece of visual content is used responsibly and ethically. Their commitment to upholding these standards reflects their professionalism and dedication to providing top-notch services while safeguarding clients’ and subjects’ rights and privacy.

By following these practices, you are not just elevating your visual content but also aligning your campaigns with industry best practices, ensuring a responsible and respectful use of imagery.

Visit our website for additional resources, and embark on a journey to elevate your PR campaigns with stunning, effective, and ethically responsible photography.

Remember, your story deserves to be told with clarity, impact, and visual allure – and with a strong commitment to legal and ethical standards. Let’s make every image count!

The photographs accompanied by the narrative below serve as a distinguished case study. Their widespread utilization across print, digital, and press platforms can be attributed in part to the exceptional photography of Mark Bickerdike / UNP.

Case study: Wigan Mental Health Nurse Flourishes in National Gardening Awards

In an inspiring display of horticultural talent, Jenny Winnard, a mental health nurse based in Wigan, has distinguished herself nationally by clinching the prestigious Plant to Plate award in the Not Your Average Gardener competition, hosted by Dobbies Garden Centres.

PR pgotographers images, from a PR photography perspective, tell a story and capture moments that can connect with audiences on an emotional level, promoting the ideas of freshness, nature, and well-being.

Photo: © Mark Bickerdike / UNP 0845 600 7737 www.unp.co.uk
Commissioned by Dobbies Garden Centres for press, PR and marketing, social media, print and digital use.
https://www.dobbies.com
United National Photographers Ltd.

The award, a testament to Jenny’s exceptional gardening skills, saw her utilising her allotment space to the fullest, creating an enriching family hobby. Jenny, 47, caught the eye of the competition’s judge, social media influencer and horticulture enthusiast Michael Griffiths, also known as the Mediterranean Gardener. Griffiths was particularly struck by Jenny’s inventive approach to cultivating her own produce, praising her for transforming an ordinary allotment into a space of familial joy and botanical creativity.

PR pgotographers images, from a PR photography perspective, tell a story and capture moments that can connect with audiences on an emotional level, promoting the ideas of freshness, nature, and well-being.

Photo: © Mark Bickerdike / UNP 0845 600 7737 www.unp.co.uk
Commissioned by Dobbies Garden Centres for press, PR and marketing, social media, print and digital use.
https://www.dobbies.com
United National Photographers Ltd.

Jenny’s journey into the world of gardening was somewhat serendipitous, sparked when her husband Phil secured a spot on the local Allotment Society waiting list. Reflecting on her childhood, Jenny recalled fond memories in her grandmother’s garden, which planted the seed for her future passion. However, it was not until March 2021, when an allotment space became available, that her enthusiasm fully blossomed. The allotment offered Jenny and her family a canvas to express their creativity, fostering a shared hobby that even enticed their 13-year-old daughter, April, to cultivate her own strawberry bed.

PR pgotographers images, from a PR photography perspective, tell a story and capture moments that can connect with audiences on an emotional level, promoting the ideas of freshness, nature, and well-being.

Photo: © Mark Bickerdike / UNP 0845 600 7737 www.unp.co.uk
Commissioned by Dobbies Garden Centres for press, PR and marketing, social media, print and digital use.
https://www.dobbies.com
United National Photographers Ltd.

“Gardening for us is a sanctuary,” Jenny shared, emphasising the therapeutic aspects of her hobby. “It’s a space to relax, to think freely, and to engage in the joyful challenge of nurturing a crop from seed to harvest.” She encourages others to embark on their gardening journey, highlighting the simplicity of starting with a pack of seeds and watching them transform under attentive care.

PR pgotographers images, from a PR photography perspective, tell a story and capture moments that can connect with audiences on an emotional level, promoting the ideas of freshness, nature, and well-being.

Photo: © Mark Bickerdike / UNP 0845 600 7737 www.unp.co.uk
Commissioned by Dobbies Garden Centres for press, PR and marketing, social media, print and digital use.
https://www.dobbies.com
United National Photographers Ltd.

Griffiths, tasked with evaluating a plethora of entries, found Jenny’s allotment to be a source of inspiration. He commended her for her passion, her innovative techniques, and her dedication to growing a diverse array of crops. Jenny’s allotment stood out as a space that not only yielded fresh produce but also enriched the lives of her family.

PR pgotographers images, from a PR photography perspective, tell a story and capture moments that can connect with audiences on an emotional level, promoting the ideas of freshness, nature, and well-being.

Photo: © Mark Bickerdike / UNP 0845 600 7737 www.unp.co.uk
Commissioned by Dobbies Garden Centres for press, PR and marketing, social media, print and digital use.
https://www.dobbies.com
United National Photographers Ltd.

As the recipient of the Plant to Plate award, Jenny is set to receive a £1,000 gift card to spend at her local Dobbies Garden Centre, alongside expert advice from the in-store horticultural team, ensuring that her gardening ventures continue to flourish.

PR pgotographers images, from a PR photography perspective, tell a story and capture moments that can connect with audiences on an emotional level, promoting the ideas of freshness, nature, and well-being.

Photo: © Mark Bickerdike / UNP 0845 600 7737 www.unp.co.uk
Commissioned by Dobbies Garden Centres for press, PR and marketing, social media, print and digital use.
https://www.dobbies.com
United National Photographers Ltd.

Marcus Eyles, Dobbies’ Horticultural Director, expressed his admiration for the talent showcased in this year’s competition, highlighting the difficulty in selecting the winners among such a strong field of entrants. He extended his congratulations to Jenny, praising her for embodying the spirit of the Not Your Average Gardener Awards and for her exemplary use of her allotment space.

Ends.

Here’s how it can be beneficial for students and apprentices studying photography at schools, colleges and universities around the world.

1. Foundational Knowledge in PR Photography:

  • Students will gain insight into the specific requirements and expectations in the field of PR photography, providing a solid foundation and understanding of what the industry demands.

2. Understanding the Role of Quality in Visual Storytelling:

  • The guide emphasizes the importance of high-quality imagery in PR. Students can learn about the direct impact that photography has on the success of a campaign, ingraining the importance of striving for excellence in their work.

3. Real-World Applications and Industry Standards:

  • By exploring the practices of UNP, students get exposure to real-world applications of photography within the PR sector. This includes adhering to industry standards such as image sizing, resolution, and the crucial role of a well-thought-out brief.

4. Professional Development and Networking:

  • Learning about building long-term relationships with clients, and the importance of becoming a preferred supplier, provides students with valuable tips for their future careers. It encourages them to network and establish connections early on.

5. Legal and Ethical Practices:

  • The guide highlights the significance of respecting ©Copyright, GDPR, Moral Rights, and Intellectual Property. This is a critical aspect of professional photography, teaching students to be mindful and responsible from the onset of their careers.

6. Developing a Critical Eye and Attention to Detail:

  • Through examples and best practices shared in the guide, students can hone their skills in evaluating and critiquing their work, ensuring high standards are maintained. It also stresses the importance of paying attention to details, an essential skill for any photographer.

7. Exposure to Editing Tools and Limitations:

  • The guide introduces students to editing tools like Adobe Lightroom, helping them understand the possibilities and limitations of post-production.

8. Diverse Applications and Adaptability:

  • By differentiating between PR photographers, commercial photographers, and news photographers, the guide provides insights into the diverse applications of photography within the PR field, encouraging adaptability.

9. Encouragement for Continuous Learning and Collaboration:

  • The collaborative approach between photographers and clients, as well as the encouragement to seek advice and counsel, promotes a culture of continuous learning and teamwork.

10. Global Relevance:

  • Since the guide is universally applicable, students from different parts of the world can relate to and learn from the content, preparing them for international standards and global opportunities in PR photography.

The guide serves as a holistic educational resource that not only educates students on the technical aspects of PR photography but also on the professional, legal, and ethical standards of the industry. This ensures that as they step into the professional world, they are well-equipped, responsible, and prepared to make a significant impact with their skills and knowledge.

 

In an epoch-making collaboration, Aldi has joined hands with British Team GB, exemplifying the spirit of unity, achievement, and excellence. The partnership has been brought to life vividly through the lens, capturing the essence of this association for press and public relations (PR) photography.

Press or PR photography image taken by a freelance photographer to support a news or marketing material.

Photo: © Fraser Band/UNP www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 01943884941 / 07771765646
United National Photographers Ltd.

The role of UNP Photographers in this endeavour cannot be understated. As specialists in the world of photography for press and PR clients, we are adept at weaving stories through our captures. Our mission, “Our pictures tell Your story”, resonates with the ethos of Aldi’s collaboration with Team GB.

Photography, as an art form, not only portrays moments but also conveys emotions, narratives, and aspirations. This collaboration has given UNP the platform to create a tapestry of images that celebrate not just the sporting prowess of Team GB but also Aldi’s commitment to excellence, community, and value.

PR photographer captured image of Team GB athlete is showcased, holding her London 2012 Olympic silver medal up close to the camera. She stands amidst the fresh produce section of an Aldi supermarket. Her expression is one of pride and achievement, bringing to the fore the hard work and dedication that went into winning the medal. The bustling supermarket in the background once again emphasizes Aldi's connection and support for Team GB.

©UNP www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 01943884941 / 07771765646
United National Photographers Ltd.

For corporate PR, these images go beyond mere documentation. They foster brand association, loyalty, and resonate with the shared values of Aldi and Team GB. Such collaborations are a testament to the power of photography, presented through the lens of PR photographer, in shaping perceptions, building narratives, and creating lasting impressions.

The photo taken by PR photographer showcases a female athlete from Team GB. She is holding a fencing mask which prominently features the Union Jack design along with the abbreviation "GBR". The athlete herself is wearing a white sports jacket with "GBR" written on the collar and a small British flag emblem on the upper arm. Her hair is neatly tied back, and she is turned slightly to the side, revealing her profile. The background is relatively plain, with some vertical wooden panels visible. There is no visible mention of the Aldi brand in the photo provided.

©UNP www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 01943884941 / 07771765646
United National Photographers Ltd.

While Aldi’s partnership with Team GB is monumental, the contribution of UNP’s press and PR photography amplifies its reach and impact. The blend of corporate PR with press photography means the message and importantly, photographer’s photos, taken nationwide are clear, consistent, and captivating. It’s a synergy where both markets – press and PR – come together seamlessly, enhancing the storytelling potential.

PR photographer took this image which captures a cheerful moment in a primary school setting. A male athlete from Team GB is prominently featured in the foreground. He wears a white t-shirt, has curly dark hair, and sports a purple lanyard around his neck. He leans forward on a table, signing an autograph on a photograph of himself in sports gear. The photograph he is signing carries the Aldi brand logo and other sponsorship details.Adjacent to him, there's a young boy with red hair and a white shirt, holding a similar signed photograph and looking pleased. The boy's expression is one of excitement and contentment. In the background, you can see a group of school children in uniforms. They appear to be waiting in line or observing the ongoing autograph session. The setting appears to be a school hall with a brick wall, sound system speakers, and a colorful structure, possibly a play or gym equipment. The environment is vibrant, with several students engaging in various activities.

©UNP www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 01943884941 / 07771765646
United National Photographers Ltd.

In conclusion, the Aldi and Team GB association is not just a testament to two giants coming together but is also an emblem of how impactful photography can be in portraying collaborations. With an emphasis on press and PR photography, the world gets a front-row seat to this amazing partnership, all thanks to the expertise of UNP Photographers, serving as the bridge between the brands and their audience.

PR photographer's image for Aldi supermarket. A radiant athlete from Team GB proudly holds up two Aldi shopping bags, one in each hand. She sports an infectious smile and wears her Rio 2016 Olympic medal, suggesting her commendable performance at the games. The Aldi shopping bags are adorned with illustrations of various sports activities, emphasizing Aldi's support and association with the sporting event. In the background, shoppers go about their business, making it evident that the photo is taken inside an Aldi store.

©UNP www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 01943884941 / 07771765646
United National Photographers Ltd.

We are at the forefront of press and public relations photography. With the emphasis on delivering compelling images for a variety of clients, we have carved a niche in the world of visual storytelling in UK and beyond. Our work resonates with authenticity, passion, and dedication, making us the go-to for many brands and organizations. Adding to the fervor of Aldi’s dynamic collaboration with Team GB, the distinguished advertising agency McCann Manchester has been commissioning UNP for many years, to helm individual and bulk photoshoots for the supermarket giant. McCann, known for their creative genius and a legacy of crafting compelling narratives, bring their unparalleled expertise to this project, ensuring each photograph our freelance photographers take, resonates with Aldi’s brand ethos and of course with the spirit of Team GB. To explore more about McCann Manchester’s trailblazing endeavors, visit https://www.mccannmanchester.com.

PR photographer captured the image for Aldi

©UNP www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 01943884941 / 07771765646
United National Photographers Ltd.

For more information, visit UNP.

A Culinary Delight from Morrisons: Savor the Experience with UNP Photography

In the world of corporate communications, image is everything. For multinational corporations and blue-chip companies, conveying the right message through powerful visuals is paramount. And when it comes to ensuring their visuals make an impact, there’s one name they trust: UNP Ltd.

©UNP www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 01943884941 / 07771765646
United National Photographers Ltd.

With a stellar reputation for excellence and a portfolio that speaks volumes, UNP Ltd has positioned itself as the premier photography agency for major corporate players around the globe. Their exceptional ability to capture the essence of a brand and translate it into striking imagery has made them the go-to partner for companies looking to make a statement.

Photo that shows quality Through a perfect blend of photojournalism, PR photography, and creative content photography, by Victor de Jesus / UNP

©UNP www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 01943884941 / 07771765646
United National Photographers Ltd.

Founded in a small studio, UNP Ltd quickly rose through the ranks, owing to their unwavering commitment to quality and their understanding of the corporate landscape. Their team of seasoned photographers, equipped with top-tier gear and an eye for detail, ensure that every shot is nothing short of perfection.

Photo that shows quality Through a perfect blend of photojournalism, PR photography, and creative content photography, by Victor de Jesus / UNP

©UNP www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 01943884941 / 07771765646
United National Photographers Ltd.

When a well-known multinational corporation was launching a groundbreaking product, they knew they had to make a splash. And so, they turned to UNP Ltd. The brief was clear: capture the innovation, the excellence, and the sheer scale of the event. UNP Ltd delivered with a suite of images that encapsulated the grandeur of the occasion, showcasing the product in all its glory.

Photo by Victor de Jesus / UNP published in Wales Online

©UNP www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 01943884941 / 07771765646
United National Photographers Ltd.

The photos, rich in detail and vibrancy, caught the eye of national and local press, trade publications, and specialist media. Soon, the images were everywhere – on front pages, feature articles, and leading industry reports. The product launch was deemed a resounding success, and UNP Ltd’s role in that success was undeniable.

Photo by Victor de Jesus / UNP published in The Sun newspaper

©UNP www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 01943884941 / 07771765646
United National Photographers Ltd.

But it’s not just about the big moments. UNP Ltd excels in telling the day-to-day stories of the corporate world, bringing a touch of creativity to boardroom meetings, employee engagements, and CSR initiatives. Their ability to find the extraordinary in the ordinary has resulted in photos that resonate, tell a story, and most importantly, get published.

From annual reports to press releases, trade shows to product launches, UNP Ltd has proven time and again that they are the photography partner of choice for the corporate elite. Their extensive network ensures that their photos get the visibility they deserve, further solidifying their reputation as industry leaders.

Photo by Victor de Jesus / UNP published in The Mirror newspaper

©UNP www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 01943884941 / 07771765646
United National Photographers Ltd.

In an era where content is king, UNP Ltd stands tall, turning visuals into valuable assets for the world’s biggest and brightest companies. They don’t just take pictures; they capture moments, tell stories, and help shape the narratives of brands that shape our world. And that is the UNP Ltd difference.

When Britain’s culinary scene meets the artistic finesse of photography, a delightful symphony of visuals and flavors emerges. Morrisons, a name synonymous with quality and innovation, has recently embarked on a gastronomic journey, introducing a hot food takeaway service from its cafes.

Amidst the bustling energy of the launch, the moments of joy, choice, and culinary excellence were captured through the lens of Victor de Jesus, a renowned photographer associated with UNP. For years, UNP has been the go-to platform for engaging freelance photographers nationwide, ensuring that every significant event is etched in visual memory.

Photo by Victor de Jesus / UNP published in Birmingham Mail

©UNP www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 01943884941 / 07771765646
United National Photographers Ltd.

Victor de Jesus, with his profound expertise in press and PR photographer, has been instrumental in bringing stories to life. His photography for Morrisons’ latest venture speaks volumes of the authenticity and warmth that the brand wishes to convey. The images, rich in color and detail, showcase the delectable range of takeaway meals now available in all 402 of Morrisons’ cafés nationwide.

From the traditional and heartwarming fish and chips to the comforting embrace of bacon or sausage sandwiches, the menu is a tribute to British culinary artistry. Each item, prepared meticulously by hand in Morrisons’ cafés, finds its place in eco-friendly cardboard takeaway boxes, reflecting the brand’s commitment to sustainability.

The story doesn’t just end with savory delights. For those seeking a sweet escapade, an afternoon tea for two awaits at a mere £10, with the option to elevate the experience with Prosecco for an additional £5. It’s an invitation to indulge, to savor, and to create moments worth capturing.

Photo of Fish and chips by Press photographer Victor de Jesus / UNP

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United National Photographers Ltd.

These visual stories, now spread across the pages of British national newspapers, speak louder than words. They are a testament to the collaborative brilliance of Morrisons, (Wm Morrison Supermarkets Limited, trading as Morrisons, is the fifth largest supermarket chain in the United Kingdom.) Victor de Jesus, and UNP. When big names like Morrisons need to make a statement, they choose the reliability and artistic excellence of UNP freelance photographers, ensuring their message resonates nationwide.

Discover more, explore the visuals, and dive into the story at www.unp.co.uk. Experience the magic of moments captured and stories told, with UNP and Victor de Jesus.