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Through PR Photographer’s lens: Aldi’s Collaboration with Team GB

In an epoch-making collaboration, Aldi has joined hands with British Team GB, exemplifying the spirit of unity, achievement, and excellence. The partnership has been brought to life vividly through the lens, capturing the essence of this association for press and public relations (PR) photography.

Press or PR photography image taken by a freelance photographer to support a news or marketing material.

Photo: © Fraser Band/UNP www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 01943884941 / 07771765646
United National Photographers Ltd.

The role of UNP Photographers in this endeavour cannot be understated. As specialists in the world of photography for press and PR clients, we are adept at weaving stories through our captures. Our mission, “Our pictures tell Your story”, resonates with the ethos of Aldi’s collaboration with Team GB.

Photography, as an art form, not only portrays moments but also conveys emotions, narratives, and aspirations. This collaboration has given UNP the platform to create a tapestry of images that celebrate not just the sporting prowess of Team GB but also Aldi’s commitment to excellence, community, and value.

PR photographer captured image of Team GB athlete is showcased, holding her London 2012 Olympic silver medal up close to the camera. She stands amidst the fresh produce section of an Aldi supermarket. Her expression is one of pride and achievement, bringing to the fore the hard work and dedication that went into winning the medal. The bustling supermarket in the background once again emphasizes Aldi's connection and support for Team GB.

©UNP www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 01943884941 / 07771765646
United National Photographers Ltd.

For corporate PR, these images go beyond mere documentation. They foster brand association, loyalty, and resonate with the shared values of Aldi and Team GB. Such collaborations are a testament to the power of photography, presented through the lens of PR photographer, in shaping perceptions, building narratives, and creating lasting impressions.

The photo taken by PR photographer showcases a female athlete from Team GB. She is holding a fencing mask which prominently features the Union Jack design along with the abbreviation "GBR". The athlete herself is wearing a white sports jacket with "GBR" written on the collar and a small British flag emblem on the upper arm. Her hair is neatly tied back, and she is turned slightly to the side, revealing her profile. The background is relatively plain, with some vertical wooden panels visible. There is no visible mention of the Aldi brand in the photo provided.

©UNP www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 01943884941 / 07771765646
United National Photographers Ltd.

While Aldi’s partnership with Team GB is monumental, the contribution of UNP’s press and PR photography amplifies its reach and impact. The blend of corporate PR with press photography means the message and importantly, photographer’s photos, taken nationwide are clear, consistent, and captivating. It’s a synergy where both markets – press and PR – come together seamlessly, enhancing the storytelling potential.

PR photographer took this image which captures a cheerful moment in a primary school setting. A male athlete from Team GB is prominently featured in the foreground. He wears a white t-shirt, has curly dark hair, and sports a purple lanyard around his neck. He leans forward on a table, signing an autograph on a photograph of himself in sports gear. The photograph he is signing carries the Aldi brand logo and other sponsorship details.Adjacent to him, there's a young boy with red hair and a white shirt, holding a similar signed photograph and looking pleased. The boy's expression is one of excitement and contentment. In the background, you can see a group of school children in uniforms. They appear to be waiting in line or observing the ongoing autograph session. The setting appears to be a school hall with a brick wall, sound system speakers, and a colorful structure, possibly a play or gym equipment. The environment is vibrant, with several students engaging in various activities.

©UNP www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 01943884941 / 07771765646
United National Photographers Ltd.

In conclusion, the Aldi and Team GB association is not just a testament to two giants coming together but is also an emblem of how impactful photography can be in portraying collaborations. With an emphasis on press and PR photography, the world gets a front-row seat to this amazing partnership, all thanks to the expertise of UNP Photographers, serving as the bridge between the brands and their audience.

PR photographer's image for Aldi supermarket. A radiant athlete from Team GB proudly holds up two Aldi shopping bags, one in each hand. She sports an infectious smile and wears her Rio 2016 Olympic medal, suggesting her commendable performance at the games. The Aldi shopping bags are adorned with illustrations of various sports activities, emphasizing Aldi's support and association with the sporting event. In the background, shoppers go about their business, making it evident that the photo is taken inside an Aldi store.

©UNP www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 01943884941 / 07771765646
United National Photographers Ltd.

We are at the forefront of press and public relations photography. With the emphasis on delivering compelling images for a variety of clients, we have carved a niche in the world of visual storytelling in UK and beyond. Our work resonates with authenticity, passion, and dedication, making us the go-to for many brands and organizations. Adding to the fervor of Aldi’s dynamic collaboration with Team GB, the distinguished advertising agency McCann Manchester has been commissioning UNP for many years, to helm individual and bulk photoshoots for the supermarket giant. McCann, known for their creative genius and a legacy of crafting compelling narratives, bring their unparalleled expertise to this project, ensuring each photograph our freelance photographers take, resonates with Aldi’s brand ethos and of course with the spirit of Team GB. To explore more about McCann Manchester’s trailblazing endeavors, visit https://www.mccannmanchester.com.

PR photographer captured the image for Aldi

©UNP www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 01943884941 / 07771765646
United National Photographers Ltd.

For more information, visit UNP.