Tag Archive for: Press

Posts

Many thanks to PAN for reporting on the relaunch of our website

Fantastic to report PhotoArchiveNews.com friend photo agency UNP have relaunched their website this week, it’s an all new-look and we love it! View and explore the fresh look here.

A bit about PAN:

www.photoarchivenews.com – Founded and Edited by Will Carleton
PhotoArchiveNews.com (PAN) reports stock and editorial photo industry news daily. The site is read by photo agency and photo library owners and staff, photo editors and creative photo buyers, editorial and stock photographers and photo researchers. Here’s what some of them say about the site.

PhotoArchiveNews.com is Media Partner to:
• UK Picture Editors’ Guild Awards from 2010 – ongoing
• Fotofringe London from 2011 – 2018

WillCPPHP

 

Will started Photo Archive News as a weekly fax news service in 1998 and went online in May 2001.
Read by picture editors, art directors, picture researchers, photographers, photo agencies owners and staff and the stock photography industry worldwide, the site includes regular News, Jobs, Listings and Interviews with leading picture library personalities, picture researchers, picture editors and photographers.

Will’s day also involves consulting to photo content owners on marketing through to image workflow at About The Image and a little research on my Press Photo History project
Other sites by Will: About The Image |  The Press Photo History Project

✮ Subscribers to photoarchivenews.com receive a free weekly news round-up email.

Get our newsletter

✮A bit of a notice:
Most of the articles on this site are ©PhotoArchiveNews.com with images supplied to us with press releases or separately by individuals.
If want to use any images you see on this site Please make sure you find the copyright holder – most of the images will have a notice of © or will link directly to the owner –  if you do feel the temptation to ‘lift’ an image from this site …their robots WILL find you.
Please DO use our words in for any educational research or none-profit websites – just make sure you run a credit ( ©PhotoArchiveNews.com ) with a link back to the original article or, at least – the home page, or send me a link to your article – Thanks.

 

PR photo of a man standing by the wall

Three reasons top quality photography is vital for your PR & Marketing

You might be a business with hundreds of staff or a one-man band living out your freelance dream; at either end of the business spectrum your next sale is vital. In an era when attention spans are shrinking and we are becoming increasingly distracted, it is now more important than ever to capture the consumer’s attention, communicate your message quickly, and lead them through to making a sale. But how?

Our experience tells us that the images & photographs used in your PR & Marketing efforts can make a measurable difference to the success of any campaign, be it local or national. Here are three reasons why quality PR photography is worth the investment:

Capture their attention

Whether you are trying to grab the attention of an end user, or someone in the media who might feature your story, images are crucial. In the case of an editorial piece, most stories or announcements won’t even be considered for publication without an accompanying image. Publishers know that a good photograph draws attention and makes an article more memorable for the reader. In some cases where you are charged for page space, using any old photograph to accompany your story is a lost opportunity and a waste of money. Make your images work for you by commissioning or choosing top-quality, PR photographers.

Trust Ford photo

The phrase “a picture is worth a thousand words” might sound clichéd but we think it is true

If you are trying to reach your market on social media, the recent evolution of all platforms toward a more image-based feed should give you some clues. Research shows that posts with accompanying quality images see a huge increase in engagement levels. Buffer saw a 150% increase in retweets when an image was used with a tweet. This kind of engagement is hard to ignore; photographs stop customers in their tracks, so make good use of them.

Communicate your message

The phrase “a picture is worth a thousand words” might sound clichéd but we think it is true. We believe good PR & Marketing photography can communicate in seconds what it would take minutes to grasp when using the written word alone. In addition, imagery is proven to make your statement more memorable too. According to Hubspot, people retain only 10% of the information they hear three days after they hear it. If that same information is paired with a relevant image, however, people retain 65% of the information in the same timeframe.

Take a moment to think, then, what your current imagery is communicating about your company. If the old adage is true then it unfortunately works both ways. Using poor quality photos shot by a colleague, over-used stock photos, or dodgy selfies on social media profiles might be sending potential customers all the wrong signals which are in stark contrast to your excellent service offering. You have an excellent product that deserves excellent images to represent it. By commissioning top-quality photographs for your press or PR, you will have a total control over the end result (the images) and the message you communicate to your audience.

Be Consistent

Here’s an interesting fact: In 2018 82% of customers viewed five or more pieces of content from the winning vendor before making a purchase. Put differently; it takes five or more touch points (a direct mail, an advert, some online content) for you to win over potential clients. What this means for all of us is that we have to be consistent across all our PR & Marketing platforms whether on- or off-line. It’s not enough to have a one-off piece of incredible editorial coverage if your website and social media platforms are lagging behind. It is vital that your next customer sees a consistent, quality brand and message whenever and wherever they come into contact with your business.

Children at Churchill retiramen livin photocall

We don’t keep our clients waiting and deliver the images same day if required, to meet your deadlines.

This might sound costly to implement, but the good news is that once you have a decent library of quality, bespoke photographs, be it head and shoulder shots of your staff, or PR photos for your internal or external communications, you can use them again and again across all your PR and marketing channels.

Our view

We know that captivating, consistent imagery that communicates your message and represents your brand well don’t happen by chance. It does take time and effort, however we know that once you have a quality image library at your disposal it can be accessed time and again for multiple purposes, for years to come.  So, if you’re feeling like your photo library could do with an update, then get in touch with our team and we will organise a photoshoot for you.

What we offer

Here, at UNP, we understand every customer is different. We take the time and work with you to establish a brief that is right for your marketplace, and to capture the images that matter most. Our services are bespoke, from beginning to end.

We understand and can work within tight project deadlines. We can deliver the final set of images within 24 hours. Through a secure portal provided by Photoshelter, you can review your editorial or PR photos, whenever and wherever you are.

If you have a project you would like to talk to us about please contact us today.

 

Tel 0845 600 7737 | Mobile 07771 76 56 46 | Email pictures@unp.co.uk
United National Photographers Ltd | 119 Main Street, Menston, Ilkley, LS29 6HT, England, UK