As a picture editor or Press Officer, you’re used to commissioning lots of photography. No doubt you have your go-to photographers for each type of project you’re working on, but what do you do when they’re not available? And what happens when you’re spinning lots of plates at once?
We think we have the answer: here are five signs you could benefit from using a photography agency.
1. You have multiple locations
If you are a business or organisation with multiple locations or if your nationwide campaign requires multi-city photography this can create numerous logistical hurdles. You may want to commission some business headshots, get some photos of your new offices in multiple locations, or you have cheque presentations and ribbon cuttings across the country. It is important to get them done as quickly and efficiently as possible without it dragging on or causing issues.
Finding a good quality local photographer for all your photoshoot locations in the first instance can be tricky. If they are any good, no doubt they will be busy so even getting hold of them can be hard. By using a photographic agency, all of the sourcing of freelance photographers, booking and coordination is dealt with by them. If anything goes wrong at any of your photoshoots, you have one point of contact (instead of several individual photographers).
2. You spend a lot of time getting quotes and comparing photography rates….
Individual freelancers set their own fees (and so they should). But here’s where it gets tricky: some include the extras like travel, mileage, parking, congestion charges, expenses, and post production time, and others do not. If you commission a lot of photography comparing one service with another isn’t easy, and neither is keeping control over your project costs. At UNP we have a set fee structure which is an all-inclusive hourly rate. This means that the photography price you see is the price you pay so there are no nasty surprises or extra expenses further down the line.
3. …Then you spend a lot of time repeating your photography brief to individual photographers
In any creative process, the brief is vital if your photographer has any chance of getting the end product right. This can be a painstaking process if you have to repeat yourself time and again across different communication platforms to different photography suppliers. By using a photo agency, you only have to do this once. All photo assignments with the photographers after that point is taken care of by the picture editors and photo coordinators. This leaves you to get on with your day job and stay focussed.
4. Getting a consistent look from one job to the next isn’t easy
The look and feel of your photos (elements like the colour balance, brightness, contrast, levels, size) is all part of your brand. It isn’t always possible to book the same photographer, so ensuring that the look and feel of the end product remains consistent isn’t easy. An experienced photography agency should be able to solve this problem for you. At UNP we make sure we get to know you and your brand, and take care of the editing ourselves, so that we only ever send you photos you can actually use.
5. You have a last minute requirement that needs fulfilling yesterday
We know that photography isn’t the first thing on everyone’s to do list. After an event has been organised, or a project has been finished it’s usually the last thing on people’s minds, and time is tight. Nobody wants to be held up moving into a new office, or launching a product because the photography is delayed! In these cases, you need a quick response, and a speedy turnaround that isn’t always possible when dealing with individual photographers. Any professional, well established agency will have people on the ground where you need them, they will already know their photographer’s availability, and be able to produce results when it counts.
If you have never considered using a photography agency before, but can relate to any of the signs above then why not send an email or give our team a call before your next project? We would be thrilled to work with you.