United National Photographers (UNP) stands as a beacon of excellence in freelance photography, offering an unmatched blend of press, PR, and editorial photography services. With a network that stretches across the United Kingdom, including Great Britain, Northern Ireland, as well as RoI,  UNP’s team of 65 experienced photographers ensures that no moment goes uncaptured, no matter where it unfolds.

Image is of unp_area_coverage_freelance_photographers_map_uk_photo_agency

In summary, this photo is a rich tapestry of skills, equipment, and objectives, harmoniously coalescing to document and shape the narrative of the event. It is a testament to the multifaceted world of photography, where the press photographer, news photographer, PR photographer, and their respective disciplines of media coverage photography, event photography, and public relations photography converge to create a compelling visual story.

Our Extensive Coverage

UNP is proud to offer services in numerous locations across the UK. Our coverage includes, but is not limited to, the following areas:

Region Towns/Cities
Scotland Aberdeen, Dundee, Edinburgh, Fort William, Glasgow, Inverness
Northern Ireland Belfast, Derry
England – North Bradford, Carlisle, Hull, Leeds, Liverpool, Manchester, Newcastle, Sheffield, York
England – Midlands Birmingham, Derby, Leicester, Lincoln, Nottingham, Oxford, Worcester
England – South Bodmin, Bournemouth, Brighton, Bristol, Cambridge, Canterbury, Exeter, London, Plymouth, Portsmouth, Southampton
Wales Cardiff, Swansea, Wrexham
Others Isle of Wight, Jersey

Our Services

At UNP, we specialize in a variety of photography services, ensuring that we meet the diverse needs of our clients. Our expertise includes:

  • Press and News Photography: Capturing the essence of every story.
  • PR and Corporate Event Photography: Enhancing your brand’s image.
  • Editorial and Magazine Photography: Bringing narratives to life through visuals.
  • Photojournalism: Documenting events with a keen eye for detail.
  • Event and Reportage Photography: Capturing the spirit of every event.
  • Creative Content and Storytelling Photography: Crafting visual narratives for your brand.

Contact Us

Our team is ready to go the extra mile for your photographic needs. Whether your project is within the areas listed or just outside, we strive to accommodate your requirements. Contact us now for more information and to discuss how we can bring your vision to life through our lens.

Photo taken by a freelance photographer and The image shows a room filled with a large number of items, creating a highly cluttered space. In the center, there is a person seated on the edge of a bed, looking directly at the camera.

UNP is streamlining the search for excellence in photographic education, curating an unrivaled selection of the UK’s top photography courses that focus on nurturing aspiring students in the dynamic fields of editorial, press, photojournalism, and reportage photography, ensuring a clear path to discovering the perfect program for honing their craft.© Mike Poloway/UNP ©UNP www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 01943884941 / 07771765646Ch4 “Obsessive Compulsive Cleaners”. Top-Y-Fron Hall. Kelsterton, Flintshire. 27 March 2015. Owner Tiggy Trelawny. (Caroline Salusbury-Trelawny).
United National Photographers Ltd.

 

Discover Your Perfect Photography Course in the UK

‘Embrace the journey, seize the opportunities, and let your passion for photography light the way to a fulfilling and rewarding career’.

Introduction: Embarking on a journey in photography? The UK is filled to the brim with universities and colleges offering an extensive range of courses to suit every aspiring photographer’s needs. From BA (Hons) degrees to master’s programs and professional diplomas, your options are limitless. Let’s navigate through this rich landscape to find your ideal photography course (below).

Explore Your Options

The image captures a rather unique moment that blends whimsy with the mundane: a miniature steam engine train on tracks is being observed by a group of people. In the foreground, there are several individuals dressed in high-visibility orange workwear, suggesting they could be railway workers or perhaps part of a demonstration. One of them is holding a two-way radio, while another has a tool that resembles a pickaxe.

The image captures a rather unique moment that blends whimsy with the mundane: a miniature steam engine train on tracks is being observed by a group of people. In the foreground, there are several individuals dressed in high-visibility orange workwear, suggesting they could be railway workers or perhaps part of a demonstration. One of them is holding a two-way radio, while another has a tool that resembles a pickaxe. Behind this group, there is a more casually dressed crowd, consisting of people of various ages, who seem to be spectators. The miniature train itself is emitting steam, which contributes to the authenticity of this scaled-down locomotive experience.
The overall feel of the image is lively and engaging, capturing an event that is likely of interest to model railway enthusiasts and the public alike. It reflects elements of press and reportage photography, capturing the event as it unfolds in a candid manner. The photograph would be at home in an editorial context, perhaps accompanying an article or feature about the Inverness Model Railway Show. The image also serves as an editorial portrait of the event, encapsulating the atmosphere and the attendees’ engagement with the miniature train display. It is a snapshot taken by Ewen Weatherspoon, a freelance photographer, demonstrating his ability to capture the essence of public events and community gatherings.

Inverness Model Railway Show
Photo: ©Ewen Weatherspoon / UNP www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 01943884941 / 07771765646
United National Photographers Ltd.

Undergraduate Degrees:

  • BA (Hons) Photography: Offered at renowned institutions such as Aberystwyth University, Anglia Ruskin University, and the Arts University Bournemouth, these courses encompass a variety of styles and techniques in photography.
  • Specialized BA (Hons) Degrees: Delve into niche areas with courses like Fashion Photography at Bath Spa University, Commercial Photography at Bournemouth University, or Photojournalism and Documentary Photography at the University of Gloucestershire.

Postgraduate Degrees and Diplomas:

  • MA and MDes in Photography: Advance your studies and skills at institutions like the Glasgow School of Art or Kingston University.
  • PgDip in History of Photography: Birkbeck, University of London offers this unique program for those interested in the historical aspects of the field.

Find Your Perfect Fit

Location Matters: From the vibrant city life of London and the historic ambiance of Edinburgh to the picturesque landscapes of Falmouth, choose a location that ignites your creativity.

Course Structure: Reflect on whether a course with a placement year, an integrated foundation year, or a traditional three-year degree best suits your needs.

The journey in photography is filled with excitement, learning, and numerous possibilities. The UK, with its rich heritage in journalism and photography, provides young aspirants with a unique platform to explore, learn, and thrive. By understanding the different genres, engaging in educational pursuits, seeking work placements, and targeting prestigious platforms for experience, young photographers can chart a course for success. Embrace the journey, seize the opportunities, and let your passion for photography light the way to a fulfilling and rewarding career.

A

  • Aberystwyth University, Aberystwyth
    • Photography/Art History BA (Hons) – On campus Full-time
    • Photography/English Literature BA (Hons) – On campus Full-time
    • Photography/Film and Television Studies BA (Hons)
    • Photography/Creative Writing BA (Hons)
  • Anglia Ruskin University, Cambridge
    • Photography [with placement year] BA (Hons)
    • Photography BA (Hons)
  • Arts University Bournemouth, Poole
    • Photography BA (Hons) – On campus Full-time
    • Commercial Photography BA (Hons)

B

  • Bath Spa University, Bath
    • Photography with foundation year BA (Hons)
    • Photography (with Foundation Year) BA (Hons)
    • Photography BA (Hons)
    • Fashion Photography (Professional Placement Year) BA (Hons)
    • Documentary Photography and Print BA (Hons)
    • Photography (Professional Placement Year) BA (Hons)
    • Photography (including a Foundation Year) BA (Hons)
    • Fashion Photography BA (Hons)
  • Birkbeck, University of London, London
    • History of Photography PgDip
  • Birmingham City University, Birmingham
    • Photography with Professional Placement Year BA (Hons)
    • Photography with Foundation Year BA (Hons)
    • Photography BA (Hons)
  • Bournemouth University, Poole
    • Commercial Photography (Wiltshire College and University Centre, Salisbury Campus) BA (Hons) – On campus Full-time
    • Film and Photography with Foundation BA (Hons)
    • Photography BA (Hons)
  • Buckinghamshire New University, High Wycombe
    • Photography with Foundation Year BA (Hons)
    • Photography (Top-Up) BA (Hons) – On campus Full-time
    • Photography BA (Hons) – On campus Full-time

C

  • Canterbury Christ Church University, Canterbury
    • Photography BA (Hons)
    • Photography with Foundation Year BA (Hons)
  • Canterbury College, Canterbury
    • Art and Design (Photography) HND
  • Cardiff Metropolitan University, Cardiff
    • Photography (Top up) BA – On campus Full-time
  • Coleg Llandrillo (Llandrillo College), Colwyn Bay
    • Visual Communication: Photography BA (Hons)
  • Cornwall College, Redruth
    • Film and Photography FdA

D

  • De Montfort University, Leicester
    • Photography and Video BA (Hons)

E

  • East Sussex College, Eastbourne
    • Photography BA (Hons)
  • Edinburgh Napier University, Edinburgh
    • Photography BA (Hons) – On campus Full-time
  • University of East London, London
    • Commercial Photography BA (Hons)
    • Photography (with Foundation Year) BA (Hons)
    • Photography BA (Hons) – On campus Full-time

F

  • Falmouth University, Falmouth
    • Photography BA (Hons)
    • Photography with Foundation Year BA (Hons)
    • Photography – Two-year Accelerated Degree BA (Hons)
    • Marine and Natural History Photography BA (Hons)
    • Photography (with Foundation Year) BA (Hons)
    • Commercial Photography with Integrated Foundation Year BA (Hons)
    • Commercial Photography BA (Hons)
    • Fashion Photography with Integrated Foundation Year BA (Hons)
    • Photography and Social Practice BA (Hons)
  • Farnborough College of Technology, Farnborough
    • Photography FdA

G

  • Glasgow School of Art, Glasgow
    • Graphics Illustration Photography MDes
    • Photography MA
    • Fine Art Practice (Photography and the Moving Image) MLitt
    • Fine Art – Photography BA (Hons)
  • Gloucestershire College, Gloucester
    • Art and Design (Photography) HND
  • University of Gloucestershire, Cheltenham
    • Photojournalism and Documentary Photography BA (Hons)
    • Photography: Editorial and Advertising (with Foundation) BA (Hons)
    • Photojournalism and Documentary Photography (with Foundation) BA (Hons)
    • Photography (with Foundation) BA (Hons) – On campus Full-time
    • Photography BA (Hons) – On campus Full-time
    • Photography: Editorial and Advertising BA (Hons) – On campus Full-time
  • Grimsby Institute, Grimsby
    • Photography BA (Hons)
    • Photography Top-Up BA (Hons)

H

  • Hereford College of Arts, Hereford
    • Photography Practice FdA
    • Photography BA (Hons)
  • Hertford Regional College, Broxbourne
    • Photography HND
  • Hull College, Hull
    • Fashion Photography BA (Hons)
  • Hugh Baird College, Liverpool
    • Digital Imaging and Photography with optional Integrated Foundation Entry FdA

K

  • Kingston University, Kingston upon Thames
    • Photography MA

L

  • Leeds Arts University, Leeds
    • Photography BA (Hons)
    • Photography with Optional Foundation Year BA (Hons)
  • Liverpool John Moores University, Liverpool
    • Fashion and Documentary Photography BA (Hons)
    • Photography BA (Hons)
  • London Metropolitan University, London
    • Photography BA (Hons)
  • Loughborough University, Loughborough
    • Art and Design Foundation Studies (Photography) BTEC Extended Diploma
  • University of Lincoln, Lincoln
    • Photography BA (Hons) – On campus Full-time
    • Photography with Arts Foundation Year BA (Hons) – On campus Full-time
    • Photography BA (Hons)
    • Fashion Photography BA (Hons)

M

  • Manchester Metropolitan University, Manchester
    • Photography BA (Hons)
    • Photography (With Foundation Year) BA (Hons)
  • Middlesex University, London
    • Photography BA (Hons) – On campus
  • Moray College UHI, Elgin
    • Photography (Online) BA (Hons)

N

  • New College Nottingham, Nottingham
    • Photography BA (Hons)
  • New College Stamford, Stamford
    • Photography BA (Hons)
    • Photography (Top-Up) BA (Hons)
  • North Warwickshire and South Leicestershire College, Nuneaton
    • Photography BA (Hons)
    • Photography HND
  • Norwich University of the Arts, Norwich
    • Photography BA (Hons)
    • Photography (including Year 0) BA (Hons) – On campus Full-time

P

  • Plymouth College of Art, Plymouth
    • Photography BA (Hons)
    • Photography with Foundation BA (Hons)
    • Commercial Photography BA (Hons)
  • University of Portsmouth, Portsmouth
    • Photography BA (Hons)

R

  • Ravensbourne University London, London
    • Photography for Fashion and Advertising BA (Hons)
    • Digital Photography BA (Hons)
  • Robert Gordon University, Aberdeen
    • Commercial Photography BA (Hons)
  • Roehampton University, London
    • Photography BA (Hons)
    • Photography (with Foundation Year) BA (Hons)
  • University of Roehampton, Roehampton
    • Photography BA (Hons) – On campus Full-time

S

  • University of Salford, Salford
    • Photography BA (Hons)
    • Photography with Professional Experience BA (Hons)
  • Sheffield Hallam University, Sheffield
    • Photography BA (Hons)
  • University of South Wales, Pontypridd
    • Photography FdA
    • Photography BA (Hons)
    • Photojournalism BA (Hons)
  • Southampton Solent University, Southampton
    • Photography (Top-Up) BA (Hons) – On campus Full-time
    • Photography BA (Hons)
  • Staffordshire University, Stoke-on-Trent
    • Photography BA (Hons)
    • Photography HND
  • Suffolk New College, Ipswich
    • Photography HND
  • University of Sunderland, Sunderland
    • Photography BA (Hons)
    • Photography, Video and Digital Imaging BA (Hons)
    • Photography, Video and Digital Imaging with Integrated Foundation Year BA (Hons)

T

  • Teesside University, Middlesbrough
    • Photography BA (Hons) – On campus Full-time
    • Photography with Foundation Year BA (Hons) – On campus Full-time
    • Photography Top-Up BA (Hons)

U

  • University College Birmingham, Birmingham
    • Film Production with Photography BA (Hons)
  • Ulster University, Coleraine
    • Photography with Video BA (Hons) – On campus Full-time
  • University of Bedfordshire, Luton
    • Photography BA (Hons)
  • University of Bolton, Bolton
    • Photography BA (Hons)
    • Photojournalism and Documentary Photography BA (Hons)
  • University of Brighton, Brighton
    • Photography BA (Hons)
    • Photography with Foundation Year BA (Hons)
  • University of Chester, Chester
    • Fine Art and Photography BA (Hons)
    • Graphic Design and Photography BA (Hons)
    • Photography (including a Foundation Year) BA (Hons)
  • University of Chichester, Chichester
    • Photography BA (Hons)
  • University of Cumbria, Carlisle
    • Photography BA (Hons)
    • Photography (with integrated foundation year) BA (Hons)
  • University of Derby, Derby
    • Photography BA (Hons)
    • Photography with Foundation Year BA (Hons) – On campus Full-time
  • University of East Anglia, Norwich
    • Film and Television Production (with Photography) BA (Hons)
  • The University of Edinburgh, Edinburgh
    • Photography BA (Hons) – On campus Full-time
    • Photography MA (Hons)

W

  • University of West London, Ealing
    • Photography BA (Hons)
    • Photography with Foundation Year BA (Hons) – On campus Full-time
  • Weston College of Further and Higher Education, Weston-super-Mare
    • Photography and Visual Cultures BA – On campus Full-time
  • University of Westminster, London
    • Photography BA (Hons)
    • Photography with Foundation BA (Hons) – On campus Full-time
  • University of Wolverhampton, Wolverhampton
    • Photography with Sandwich Placement BA (Hons)
    • Photography BA (Hons)
  • Wiltshire College, Salisbury
    • Photography Top-Up BA (Hons)

Y

  • York St John University, York
    • Photography BA (Hons) – On campus Full-time
    • Photography BA (Hons)

The Significance of Work Placement

Work placements play a vital role in bridging the gap between academic knowledge and real-world practice. Engaging in work experience in major cities like London, Manchester, Birmingham, Edinburgh, Cardiff, Leeds, and others, allows graduates to put their skills to the test. Opportunities abound in press photography, PR, editorial, and marketing photography, with renowned outlets such as Reuters, AFP, PA Media, UNP, AP News, DPA, and United Press International providing invaluable experience. For those inclined towards entertainment photography, the World Entertainment News Network offers a gateway to the glamorous world of celebrity and entertainment coverage.

Discovering Prestigious Platforms for Work Experience

Securing work experience at prestigious platforms can be transformative for young photographers. Here are some renowned news agencies and photo agencies that offer substantial experience:

  • Reuters: Delve into the fast-paced world of news photography and media coverage with a global leader.
  • AFP in London: Gain insights into international journalism and work alongside seasoned photojournalists.
  • PA Media: Experience a variety of photographic genres at the national news agency for the UK and Ireland.
  • UNP: Hone your skills in editorial, PR, and corporate photography with this dedicated editorial press and corporate photographic agency.
  • AP News’ UK Section: Learn and grow in the field of photojournalism with this renowned news organization.
  • DPA: Broaden your horizons in a multilingual and multicultural environment with the Deutsche Presse-Agentur.
  • United Press International: Make your mark in news photography with a storied organization committed to quality journalism.

For those interested in entertainment-focused photography, the World Entertainment News Network (WENN) offers opportunities to capture the glitz and glamour of the entertainment world, providing a thrilling avenue for photographic exploration.

Note: For detailed course information, entry requirements, and application deadlines, please visit the respective university or college’s official website.

Meanwhile:

Embark on your journey with confidence, knowing you have the resources and options to find the photography course that best suits your aspirations and career goals. Welcome to the world of photography education in the UK!

We say:

Embrace the journey, seize the opportunities, and let your passion for photography light the way to a fulfilling and rewarding career.

Capturing Moments, Leading the Scene: UNP’s Story of Excellence.

Press or PR photography image taken by a freelance photographer to support a news or marketing material

© Fraser Band/ ©UNP www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 01943884941 / 07771765646
United National Photographers Ltd.
“Fraser Band shines under the spotlight, capturing the dynamic spirit and shared anticipation of contestants in ‘Fifteen to One’ with his masterful lens.”

Adzooma, known for its role in spotlighting industry leaders, has recognized UNP as the foremost agency in a list celebrating photographic artistry.

At UNP, located in the UK, where the art of press photography is alive and clicking. Our press photographers are at the heart of this, capturing not just events as they happen but the emotions and undercurrents that accompany them.

The freelance photographers among us are the essence of photojournalism. With each assignment, they bring forth slices of reality, from the grit of the streets to the grandeur of state affairs. They carry their cameras with a sense of purpose, mindful that their images have the power to inform and inspire.

UNP’s foray into event photography is about more than just capturing faces and places. It’s about immortalizing the spirit of the moment, whether it’s a corporate event in New York or a cultural festival in London. The photo coverage provided by our team ensures that no detail is missed, no moment forgotten.

This image provides a candid, behind-the-scenes look at the duties of West Yorkshire Police Officers, capturing the essence of press and reportage photography.

Photo: © Victor De Jesus. / UNP www.unp.co.uk pictures@unp.co.uk
West Yorkshire Police Officers, Philippa Child & Chris Merrick policing a typical Saturday night in Wakefield City Centre.
Phone(+44) 0845 600 7737 / 01943884941 / 07771765646
United National Photographers Ltd.
Victor De Jesus, the freelance photographer, has effectively captured a moment that tells a story about the challenges and routines involved in maintaining public order and safety. It’s an editorial portrait of the officers at work, and it could well accompany an article discussing law enforcement in urban nightlife settings. The scene conveys a sense of immediacy and authenticity, hallmarks of skilled editorial photography.

Our editorial photographers have a distinct voice that echoes through their work. In editorial photography, each image is thoughtfully crafted to complement the narrative, enriching the story it’s meant to tell. UNP’s commitment to this craft extends to the poignant subtleties of editorial portrait photography, where the subject’s story is often told through a single, compelling image.

his image is a vibrant example of editorial and reportage photography, taken by freelance photographer Teri Pengilley for UNP. It features a group of four individuals on Westminster Bridge, with the iconic Big Ben and the Houses of Parliament in the background, which immediately situates the event in London. The quartet is holding a large placard that reads "100,000+ people call on UK Gov to fund research NOW," with an image of a blood bag filled with what appears to be plastic pieces, underscoring the message "PLASTIC IS IN OUR BLOOD." Photo bt freelance press photographer

Photo: ©Teri Pengilley / UNP www.unp.co.uk pictures@unp.co.uk Phone(+44) 0845 600 7737 / 01943884941 / 07771765646 United National Photographers Ltd. Common Seas hands in a petition to 10 Downing Street. The individuals, presumably activists or representatives from Common Seas, are directly facing the camera, displaying the seriousness of their cause with earnest expressions. They stand united, conveying the urgency of their appeal to the government for research funding, and the photograph captures the essence of a significant social issue.

In storytelling photography, our photographers are akin to visual authors, each frame a sentence, every sequence a story. The freelance photographer in this domain has the unique task of finding the narrative thread in the tapestry of visuals they capture.

With this recognition from Adzooma, UNP is reminded of the company we’re in, alongside esteemed peers like Soho Management, AMP, JSR Agency, Lucid Representation, Wonderhatch, and Panos Pictures. Each agency brings its own flavor to the table, and it’s an honor to be leading such a talented ensemble.

While being number one is indeed a point of celebration, it’s the shared pursuit of excellence that resonates more deeply with us at UNP. We understand that photography is not just about the accolades but about the stories we tell and the legacies we leave behind through our lenses.

UNP’s journey is an ongoing narrative of passion, dedication, and the unwavering quest to capture life in its myriad forms. It’s a commitment to keeping the authentic essence of the world in view, one photo at a time.

Thank you to Adzooma for this recognition, and here’s to the stories yet to be captured, the moments waiting to be framed, and the continued celebration of this visual language that speaks so eloquently across borders and barriers

PR pgotographers images, from a PR photography perspective, tell a story and capture moments that can connect with audiences on an emotional level, promoting the ideas of freshness, nature, and well-being.

Photo: © Mark Bickerdike / UNP 0845 600 7737 www.unp.co.uk
Commissioned by Dobbies Garden Centres for press, PR and marketing, social media, print and digital use.
https://www.dobbies.com
United National Photographers Ltd.

A Comprehensive Guide for PR Account Managers and Communication Professionals, but also for students and apprentices studying photography at colleges and universities around the world, Inspired by UNP’s Expertise

PR pgotographers images, from a PR photography perspective, tell a story and capture moments that can connect with audiences on an emotional level, promoting the ideas of freshness, nature, and well-being.

Photo: © Mark Bickerdike / UNP 0845 600 7737 www.unp.co.uk
Commissioned by Dobbies Garden Centres for press, PR and marketing, social media, print and digital use.
https://www.dobbies.com
United National Photographers Ltd.

Introduction: “An image speaks ten thousand words” – this timeless phrase is foundational in the world of Public Relations (PR). We at UNP, leader in PR Photography, present this guide to help PR account managers, marketing, and communication professionals leverage exceptional imagery for successful campaigns.

Section 1: The Power of PR Photography

PR pgotographers images, from a PR photography perspective, tell a story and capture moments that can connect with audiences on an emotional level, promoting the ideas of freshness, nature, and well-being.

Photo: © Mark Bickerdike / UNP 0845 600 7737 www.unp.co.uk
Commissioned by Dobbies Garden Centres for press, PR and marketing, social media, print and digital use.
https://www.dobbies.com
United National Photographers Ltd.

1.1 Why Invest in High-Quality Images?

  • Success and Failure: As UNP emphasizes, photography is a visual language. High-resolution, captivating images tell your story more effectively than words alone, ensuring your campaigns resonate and engage.

1.2 Photography as a Resource

  • Your brand’s image is paramount. Regardless of business size, allocating budget and resources for top-quality photography is crucial. UNP’s extensive portfolio demonstrates how impactful images enhance visibility across various media channels, social platforms, and your website.

Section 2: Choosing the Right PR Photographer

PR pgotographers images, from a PR photography perspective, tell a story and capture moments that can connect with audiences on an emotional level, promoting the ideas of freshness, nature, and well-being.

Photo: © Mark Bickerdike / UNP 0845 600 7737 www.unp.co.uk
Commissioned by Dobbies Garden Centres for press, PR and marketing, social media, print and digital use.
https://www.dobbies.com
United National Photographers Ltd.

2.1 The Importance of Professionalism

  • UNP’s team of skilled photographers underscores the importance of quality in PR imagery. Investing in experienced professionals guarantees that your visuals align with your brand’s message and values.

2.2 Building Long-Term Relationships

  • A reliable photographer becomes an invaluable asset to your PR efforts. Following UNP’s example, cultivate long-lasting partnerships with photographers who understand your brand, ensuring consistency and potentially favorable long-term rates.

Section 3: Crafting the Perfect Brief

3.1 The Role of a Clear Brief

PR pgotographers images, from a PR photography perspective, tell a story and capture moments that can connect with audiences on an emotional level, promoting the ideas of freshness, nature, and well-being.

Photo: © Mark Bickerdike / UNP 0845 600 7737 www.unp.co.uk
Commissioned by Dobbies Garden Centres for press, PR and marketing, social media, print and digital use.
https://www.dobbies.com
United National Photographers Ltd.

  • A clear, comprehensive brief is a non-negotiable for successful PR photography. It sets the stage for the shoot, ensuring the photographer captures your vision accurately.

3.2 Collaborative Efforts

  • Engage in a creative dialogue with your PR photographer, much like UNP’s approach to client collaboration. This ensures a mutual understanding of objectives, themes, and the overall narrative of the campaign.

Section 4: Navigating News Media Photography

4.1 Understanding the Differences

  • Recognizing the distinction between PR and news photographers is crucial. PR photographers thrive on detailed briefs, whereas news photographers, immersed in media stories, require a more flexible approach.

4.2 The Advantage of Experience

  • A commercial photographer with a background in media, like those at UNP, brings invaluable experience, ensuring your PR photos meet stringent media standards.

Section 5: Attention to Detail

5.1 Ensuring Technical Accuracy

  • Adhere to best practices in image sizing and resolution, as UNP consistently does in their work. Ensure your images are print-ready, maintaining a minimum of 300 DPI for optimal quality.

5.2 Group Photos: Best Practices

  • Mastering group photography demands attention to positioning, focus, and group dynamics. Whether you’re behind the camera or working with a seasoned PR photographer, these elements are essential for a successful shot.

Section 6: Maintaining High Standards

6.1 Developing a Critical Eye

  • Uphold the highest standards in PR photography by consistently evaluating and critiquing your visual content. As UNP’s portfolio exemplifies, attention to detail before, during, and after the shoot is key to impactful imagery.

6.2 The Limitations of Editing

  • While tools like Adobe Lightroom offer robust editing capabilities, they cannot correct every issue. Ensuring optimal lighting and composition during the shoot is paramount, a practice consistently upheld by UNP’s professionals.

Conclusion: Harnessing the power of PR photography transforms your campaigns, making your stories not just seen, but felt. Inspired by UNP’s expertise, this guide aims to equip PR account managers, marketing, and communication professionals with the knowledge and tools to create visually compelling narratives.

It’s crucial to highlight that UNP not only excels in producing high-quality imagery but also sets a standard in adhering to legal and ethical practices. They comply with and respect ©Copyright, GDPR, Moral Rights, and Intellectual Property, ensuring that every piece of visual content is used responsibly and ethically. Their commitment to upholding these standards reflects their professionalism and dedication to providing top-notch services while safeguarding clients’ and subjects’ rights and privacy.

By following these practices, you are not just elevating your visual content but also aligning your campaigns with industry best practices, ensuring a responsible and respectful use of imagery.

Visit our website for additional resources, and embark on a journey to elevate your PR campaigns with stunning, effective, and ethically responsible photography.

Remember, your story deserves to be told with clarity, impact, and visual allure – and with a strong commitment to legal and ethical standards. Let’s make every image count!

The photographs accompanied by the narrative below serve as a distinguished case study. Their widespread utilization across print, digital, and press platforms can be attributed in part to the exceptional photography of Mark Bickerdike / UNP.

Case study: Wigan Mental Health Nurse Flourishes in National Gardening Awards

In an inspiring display of horticultural talent, Jenny Winnard, a mental health nurse based in Wigan, has distinguished herself nationally by clinching the prestigious Plant to Plate award in the Not Your Average Gardener competition, hosted by Dobbies Garden Centres.

PR pgotographers images, from a PR photography perspective, tell a story and capture moments that can connect with audiences on an emotional level, promoting the ideas of freshness, nature, and well-being.

Photo: © Mark Bickerdike / UNP 0845 600 7737 www.unp.co.uk
Commissioned by Dobbies Garden Centres for press, PR and marketing, social media, print and digital use.
https://www.dobbies.com
United National Photographers Ltd.

The award, a testament to Jenny’s exceptional gardening skills, saw her utilising her allotment space to the fullest, creating an enriching family hobby. Jenny, 47, caught the eye of the competition’s judge, social media influencer and horticulture enthusiast Michael Griffiths, also known as the Mediterranean Gardener. Griffiths was particularly struck by Jenny’s inventive approach to cultivating her own produce, praising her for transforming an ordinary allotment into a space of familial joy and botanical creativity.

PR pgotographers images, from a PR photography perspective, tell a story and capture moments that can connect with audiences on an emotional level, promoting the ideas of freshness, nature, and well-being.

Photo: © Mark Bickerdike / UNP 0845 600 7737 www.unp.co.uk
Commissioned by Dobbies Garden Centres for press, PR and marketing, social media, print and digital use.
https://www.dobbies.com
United National Photographers Ltd.

Jenny’s journey into the world of gardening was somewhat serendipitous, sparked when her husband Phil secured a spot on the local Allotment Society waiting list. Reflecting on her childhood, Jenny recalled fond memories in her grandmother’s garden, which planted the seed for her future passion. However, it was not until March 2021, when an allotment space became available, that her enthusiasm fully blossomed. The allotment offered Jenny and her family a canvas to express their creativity, fostering a shared hobby that even enticed their 13-year-old daughter, April, to cultivate her own strawberry bed.

PR pgotographers images, from a PR photography perspective, tell a story and capture moments that can connect with audiences on an emotional level, promoting the ideas of freshness, nature, and well-being.

Photo: © Mark Bickerdike / UNP 0845 600 7737 www.unp.co.uk
Commissioned by Dobbies Garden Centres for press, PR and marketing, social media, print and digital use.
https://www.dobbies.com
United National Photographers Ltd.

“Gardening for us is a sanctuary,” Jenny shared, emphasising the therapeutic aspects of her hobby. “It’s a space to relax, to think freely, and to engage in the joyful challenge of nurturing a crop from seed to harvest.” She encourages others to embark on their gardening journey, highlighting the simplicity of starting with a pack of seeds and watching them transform under attentive care.

PR pgotographers images, from a PR photography perspective, tell a story and capture moments that can connect with audiences on an emotional level, promoting the ideas of freshness, nature, and well-being.

Photo: © Mark Bickerdike / UNP 0845 600 7737 www.unp.co.uk
Commissioned by Dobbies Garden Centres for press, PR and marketing, social media, print and digital use.
https://www.dobbies.com
United National Photographers Ltd.

Griffiths, tasked with evaluating a plethora of entries, found Jenny’s allotment to be a source of inspiration. He commended her for her passion, her innovative techniques, and her dedication to growing a diverse array of crops. Jenny’s allotment stood out as a space that not only yielded fresh produce but also enriched the lives of her family.

PR pgotographers images, from a PR photography perspective, tell a story and capture moments that can connect with audiences on an emotional level, promoting the ideas of freshness, nature, and well-being.

Photo: © Mark Bickerdike / UNP 0845 600 7737 www.unp.co.uk
Commissioned by Dobbies Garden Centres for press, PR and marketing, social media, print and digital use.
https://www.dobbies.com
United National Photographers Ltd.

As the recipient of the Plant to Plate award, Jenny is set to receive a £1,000 gift card to spend at her local Dobbies Garden Centre, alongside expert advice from the in-store horticultural team, ensuring that her gardening ventures continue to flourish.

PR pgotographers images, from a PR photography perspective, tell a story and capture moments that can connect with audiences on an emotional level, promoting the ideas of freshness, nature, and well-being.

Photo: © Mark Bickerdike / UNP 0845 600 7737 www.unp.co.uk
Commissioned by Dobbies Garden Centres for press, PR and marketing, social media, print and digital use.
https://www.dobbies.com
United National Photographers Ltd.

Marcus Eyles, Dobbies’ Horticultural Director, expressed his admiration for the talent showcased in this year’s competition, highlighting the difficulty in selecting the winners among such a strong field of entrants. He extended his congratulations to Jenny, praising her for embodying the spirit of the Not Your Average Gardener Awards and for her exemplary use of her allotment space.

Ends.

Here’s how it can be beneficial for students and apprentices studying photography at schools, colleges and universities around the world.

1. Foundational Knowledge in PR Photography:

  • Students will gain insight into the specific requirements and expectations in the field of PR photography, providing a solid foundation and understanding of what the industry demands.

2. Understanding the Role of Quality in Visual Storytelling:

  • The guide emphasizes the importance of high-quality imagery in PR. Students can learn about the direct impact that photography has on the success of a campaign, ingraining the importance of striving for excellence in their work.

3. Real-World Applications and Industry Standards:

  • By exploring the practices of UNP, students get exposure to real-world applications of photography within the PR sector. This includes adhering to industry standards such as image sizing, resolution, and the crucial role of a well-thought-out brief.

4. Professional Development and Networking:

  • Learning about building long-term relationships with clients, and the importance of becoming a preferred supplier, provides students with valuable tips for their future careers. It encourages them to network and establish connections early on.

5. Legal and Ethical Practices:

  • The guide highlights the significance of respecting ©Copyright, GDPR, Moral Rights, and Intellectual Property. This is a critical aspect of professional photography, teaching students to be mindful and responsible from the onset of their careers.

6. Developing a Critical Eye and Attention to Detail:

  • Through examples and best practices shared in the guide, students can hone their skills in evaluating and critiquing their work, ensuring high standards are maintained. It also stresses the importance of paying attention to details, an essential skill for any photographer.

7. Exposure to Editing Tools and Limitations:

  • The guide introduces students to editing tools like Adobe Lightroom, helping them understand the possibilities and limitations of post-production.

8. Diverse Applications and Adaptability:

  • By differentiating between PR photographers, commercial photographers, and news photographers, the guide provides insights into the diverse applications of photography within the PR field, encouraging adaptability.

9. Encouragement for Continuous Learning and Collaboration:

  • The collaborative approach between photographers and clients, as well as the encouragement to seek advice and counsel, promotes a culture of continuous learning and teamwork.

10. Global Relevance:

  • Since the guide is universally applicable, students from different parts of the world can relate to and learn from the content, preparing them for international standards and global opportunities in PR photography.

The guide serves as a holistic educational resource that not only educates students on the technical aspects of PR photography but also on the professional, legal, and ethical standards of the industry. This ensures that as they step into the professional world, they are well-equipped, responsible, and prepared to make a significant impact with their skills and knowledge.