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Capturing the Black Friday Buzz: The Role of Press and PR Photographer at Amazon UK’s Fulfillment Centres

Introduction: Black Friday, a globally recognized shopping phenomenon, has firmly established its presence in the UK. This year, Amazon UK will launch its Black Friday Week at the stroke of midnight on 17th November, keeping the excitement alive until the evening of 27th November. United National Photographers (UNP), with their team of adept freelance photographers, have been documenting for many years this bustling period at Amazon’s fulfillment and distribution centers across the UK.

Press or PR photography image taken by a freelance photographer to support a news or marketing material.

Photo: ©Fabio De Paola/UNP
Amazon MAN4 centre in Chesterfield on Peak Fun Black Friday
www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 01943884941 / 07771765646
United National Photographers Ltd.

The Evolution of Black Friday in the UK: In the UK, Black Friday, extending from 17th to 27th November, is no longer just a day but an 11-day retail event. It marks the beginning of the holiday shopping season, with retailers like Amazon offering significant discounts and promotions. This extended period allows consumers to take advantage of great deals over a more extended timeframe.

Press or PR photography image taken by a freelance photographer to support a news or marketing material.

Photo: © John Millard/UNP
Amazon Fulfilment Centre in Sunderland on Black Friday.
www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 01943884941 / 07771765646
United National Photographers Ltd.

The Role of Photography in Black Friday: Over the years, UNP’s freelance photographers have been capturing the vibrancy and intensity of Black Friday at Amazon’s UK centers. These images are integral to various marketing and PR initiatives, offering a behind-the-scenes look at the preparations and hard work involved in ensuring a successful shopping event.

Press or PR photography image taken by a freelance photographer to support a news or marketing material.

Photo: ©Adam Fradgley / UNP
Amazon DOX2 – Banbury – Black Friday
www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 01943884941 / 07771765646
United National Photographers Ltd.

Amazon’s Black Friday Week Kick-off: Amazon is set to commence Black Friday Week at 00.01am GMT on 17th November, with new deals being introduced daily until 11.59pm GMT on 27th November. This shopping extravaganza will feature Amazon’s best prices of the year on a diverse range of products, from homeware and electronics to health and beauty items, coupled with fast and convenient delivery options.

Press or PR photography image taken by a freelance photographer to support a news or marketing material.

Photo: ©James Newell / UNP
Amazon Hedge End Black Friday
www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 01943884941 / 07771765646
United National Photographers Ltd.

Highlighting Top Brands and Deals: This year, shoppers can expect Amazon’s lowest prices on a variety of top brands, including Ninja, Braun, ghd, and Amazon’s own devices like Kindle. These offers represent the best value of the year, making it an ideal time for consumers to purchase high-quality products at significantly reduced prices.

Press or PR photography image taken by a freelance photographer to support a news or marketing material.

Photo: ©Aaron McCracken / UNP
Amazon Belfast, ahead of Black Friday.
www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 01943884941 / 07771765646
United National Photographers Ltd.

Local Photographers, Nationwide Impact: UNP leverages local freelance photographers located near Amazon’s fulfillment centers throughout the UK and Northern Ireland. This strategy ensures comprehensive coverage of the event, highlighting the scale and efficiency of Amazon’s operations and the people who drive it.

Press or PR photography image taken by a freelance photographer to support a news or marketing material.

Photo: ©Lee Boswell / UNP
Amazon Delivery Station, Leyland, ahead of Black Friday.
www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 01943884941 / 07771765646
United National Photographers Ltd.

Capturing the Human Aspect: A focal point of UNP’s photography is the portrayal of Amazon associates. These images showcase the enthusiasm and dedication of the staff as they handle the increased demand during Black Friday, providing a human touch to the vast logistical operations.

Press or PR photography image taken by a freelance photographer to support a news or marketing material.

Photo: ©Fabio De Paola/UNP
Amazon MAN4 centre in Chesterfield on Peak Fun Black Friday
www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 01943884941 / 07771765646
United National Photographers Ltd.

Conclusion: The collaboration between Amazon UK and UNP for Black Friday underscores the importance of visual storytelling in capturing and communicating the essence of such a significant retail event. As consumers eagerly anticipate the upcoming deals, the contribution of freelance photographers in documenting this period remains indispensable, offering insights into the excitement, hard work, and evolving dynamics of retail in the UK.

Press or PR photography image taken by a freelance photographer to support a news or marketing material.

Photo: ©Mark Bickerdike / UNP
Amazon LBA2 in Doncaster, ahead of Black Friday.
www.unp.co.uk pictures@unp.co.uk
Phone(+44) 0845 600 7737 / 01943884941 / 07771765646
United National Photographers Ltd.

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